Covid-19 forced Sur La Table, a premium cooking ware seller with a strong offline footprint, to move its sales online.
The retailer became a customer-centric heavyweight, creating a digital marketing blueprint relevant to hundreds of retailers in a similar position.
Our webinar will discuss how retailers have learned to adapt, pivot, and thrive in a post-COVID eCommerce world.
Join Sur La Table’s Alison Dreiblatt (General Manager, eCommerce & Digital Marketing) and Crealytics CEO Andreas Reiffen to learn how the retailer completely transformed its digital marketing blueprint for 2021 and beyond. They’ll touch on a number of aspects, including:
- How to turn logistical, measurement, and acquisition challenges into enterprise strengths
- How an expansion into online experiences re-wrote the definition of customer-centric ecommerce
- Why a focus on new customer growth is the cornerstone of a digital acquisition strategy