Some of the smartest retail advertisers are now applying an underutilized practice called “data activation” in order to drive new customer acquisition through Google Ads.
With retail advertising overwhelmed with data points from across the spectrum, the question is no longer about data access, but about data literacy.
Join Emily and host Andreas Reiffen as they discuss impact of Marketing Transformation and the mandate for adoption across today’s modern retailer.
Join Crealytics and Sur La Table’s Alison Dreiblatt (General Manager, eCommerce & Digital Marketing) as we explore how they achieved this transformation.
Join Crealytics and Theta Equity Partners for a deep-dive on customer centricity and eCommerce acquisition.
