NY KnowGO Launches Four Online Workshops for 2020

The State Of Retail Media in 2020

Crealytics & eTail Present: The State of Retail Media in 2020: B2C Brands Share Strategies and Expectations for Multi-Channel Marketing, Advertising and Sales Retail Media holds increasing sway for brands. We interviewed 100 leading executives to get the inside-track on their decision making process, from current best practices to shifting wholesale, D2C and marketplace relationships. …

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Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?

For retailers choosing a site monetization strategy, the choice between ad networks and private marketplaces is more complex than it seems on first pass. Read on to discover which offers better value – and how an emerging alternative might just trump both. Online retailers fight a permanent battle for revenue. Yet site monetization, with its …

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NY KnowGo is back for 2019

Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question.Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product Ads, …

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Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1)

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When …

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Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing. Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of a …

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Seven Things We Learned from NY KnowGO 2018

On October 10, Crealytics hosted its inaugural “NY KnowGO.” This exclusive, one-day event focused on digital Co-op and Sponsored Product Ads. It welcomed 16 of the top 50 U.S. retailers—including Kohl’s, Under Armour, Urban Outfitters and Foot Locker—as well as leading brands and technology vendors. Several industry leaders delivered lively presentations at the conference. Want …

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