The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation
Retailers receive billions of subsidized “Co-op” ad dollars each year. Most get spent via offline channels – but this is changing. Digital Co-op’s rise has opened up huge opportunities in Search Marketing.
What will I learn from this download?
This white paper reveals the current landscape for PLA Co-op, what to avoid, and how to grab more advertising real estate in a crowded marketplace.