The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation

The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation

Retailers receive billions of subsidized “Co-op” ad dollars each year. Most get spent via offline channels – but this is changing. Digital Co-op’s rise has opened up huge opportunities in Search Marketing.  

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This white paper reveals the current landscape for PLA Co-op, what to avoid, and how to grab more advertising real estate in a crowded marketplace. 

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