The End of Attribution - Why Incrementality Testing Offers Better Results

Webinars

The End of Attribution – Why Incrementality Testing Offers Better Results

Join the CEO of Crealytics and CTO of Measured to explore how incrementality measurement is the new attribution. You’ll hear about the latest innovations in digital experimentation and paid media execution, and learn how incrementality testing, multi-channel data activation, and smarter campaign delivery drives long-term success for your eCommerce business.

Andreas Reiffen

Founder & CEO, Crealytics

Daniel Pahl

VP Growth Your Super

Madan Bharadwaj

CTO Measured

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Case Studies

Measuring for incrementality makes Facebook Ads 90% more effective

Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.

admin June 1, 2021

Insights

Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

admin March 23, 2021

predictive CLV in performance advertising

Insights

Through the crystal ball: What are your new customers really worth?

Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing

admin March 23, 2021