The End of Attribution – Why Incrementality Testing Offers Better Results

Join the CEO of Crealytics and CTO of Measured to explore how incrementality measurement is the new attribution. You’ll hear about the latest innovations in digital experimentation and paid media execution, and learn how incrementality testing, multi-channel data activation, and smarter campaign delivery drives long-term success for your eCommerce business.
Andreas Reiffen
Founder & CEO, Crealytics
Daniel Pahl
VP Growth Your Super
Madan Bharadwaj
CTO Measured
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Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

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