The State Of Retail Media: Learnings from 100 Retail Brand Executives

Webinars

The State Of Retail Media: Learnings from 100 Retail Brand Executives

As well as extensive insight into brands’ best practices around retail media, you’ll learn how to improve your assortment strategies, and how to manage your relationship between D2C, wholesale and marketplaces.

Andreas Reiffen

Founder & CEO, Crealytics

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Case Studies

Measuring for incrementality makes Facebook Ads 90% more effective

Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.

admin June 1, 2021

Insights

Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

admin March 23, 2021

predictive CLV in performance advertising

Insights

Through the crystal ball: What are your new customers really worth?

Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing

admin March 23, 2021