The State Of Retail Media: Learnings from 100 Retail Brand Executives

As well as extensive insight into brands’ best practices around retail media, you’ll learn how to improve your assortment strategies, and how to manage your relationship between D2C, wholesale and marketplaces.
Andreas Reiffen
Founder & CEO, Crealytics
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Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

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