In this 2024 edition of our exclusive report, discover how top retail media networks like Amazon, Walmart, Staples and Target (and more) balance ad relevancy and coverage to earn the most sponsored product revenue–without sacrificing the shopper experience.
Find out how industry leaders like Amazon and Walmart are scaling sponsored ads and nailing relevancy. Evaluate gaps in your current onsite retail media program and pinpoint how to optimize. Unlock the tactics you need to balance shopper experience while growing revenue.
Between Q3/2023 – Q1/2024, we collected publicly available desktop search results from 9 leading retail media networks across the US. Data is based on a representative set of 2500 keywords in selected categories: grocery, beauty, fashion, electronics, office, and furniture. This edition also includes data from +3500 brands and the following sponsored ad units: in-grid, carousel, brand carousel, and video.