Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar.
TLS encryption is activated on this site, so the data you transfer to us cannot be read by third parties.
1. Notice concerning the party responsible for this website (data controller)
2. Your rights as data subject
a. Right of access
You have the right to request information from us at any time about the personal data we have processed concerning you within the scope of Art. 15 GDPR. You can submit an application by mail or e-mail to the above addresses.
b. Right to file complaints with regulatory authorities
You have the right to file a complaint with the competent regulatory authorities. For example, one competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered (Berliner Beauftragte für Datenschutz und Informationsfreiheit, Friedrichstraße 219, 10969 Berlin, Telefon: 030/138 89-0, Telefax: 030/215 50 50, E-Mail: firstname.lastname@example.org). A list of German data protection officers and their contact details can be found at the following link:
A list of European data protection officers and their contact details can be found at the following link:
c. Right to data portability
You have the right to have data which you have provided to us and which we process based on your consent or in fulfilment of a contract and the processing is carried out by automated means. delivered to yourself or to a third party in a standard, machine-readable format according to Art. 20 GDPR. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible (Art. 20 Nr. 2 GDPR). To exercise your above right, please contact the above addresses.
d. Right to rectification of inaccurate data
You also have the right to have this data corrected immediately if it is inaccurate according to Art. 16 GDPR. To exercise your above right, please contact the above addresses.
e. Right to erasure
f. Right to restriction of processing
You have the right to have us restrict processing of your personal data in accordance with Art. 18 GDPR. This right exists in particular if the accuracy of the personal data is disputed between the user and us, for the period necessary for the verification of the accuracy and in the event that the user requires limited processing in the case of an existing right to erasure instead of erasure; furthermore in the event that the data is no longer required for the purposes pursued by us but the user needs it for the establishment, exercise or defense of legal claims and if the successful exercise of an objection is still disputed between us and the user. To exercise your above right, please contact the above addresses.
g. Right to object
You have the right to object on grounds relating to your particular situation at any time to processing of your personal data which is based, inter alia, on Art. 6(1) point (e) or (f) GDPR, according to Art. 21 GDPR. We will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.
3. Data collection on your website
b. Server log files
We do not collect and store server log files. However, we reserve the right to temporarily collect and store server log files if we have reason to suspect attacks on our IT infrastructure or for error detection purposes. In this case, we will temporarily collect and store your IP address, Browser type and browser version, Operating system used, Referrer URL, Host name of the accessing computer and Time of the server request.
This data is collected and stored on the basis of our legitimate interest in the secure and error-free operation of our IT infrastructure, the fight against misuse, the prosecution of criminal offences and the safeguarding, assertion and enforcement of claims and the fact that your rights and interests in the protection of your personal data do not predominate, Art. 6 (1) point (f) GDPR.
c. Contact form
Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, process any data you enter onto the contact form to be able to receive and process your request, Art. 6(1) point (b) GDPR. If we process your data as described above for the purpose of receiving and processing your request, you are obliged to make this data available to us. Without this data we are not able to provide you with the contact form or process your enquiries.
4. Analytics and advertising
a. Google Analytics
This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored based on Art. 6 (1) (f) GDPR. The use is justified on the basis of our legitimate interest in analyzing user behavior to optimize both its website and its advertising and the fact that your legitimate interests do not override ours.
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Your data will be stored by Google Analytics for a period of 14 months. After this period the data will be deleted and only aggregated statistics will be stored.
You can prevent these cookies being stored by selecting the appropriate settings in your browser. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
You can prevent the collection of your data by Google Analytics by clicking on the following link. An optout cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
We have entered into an agreement with Google for the data processing on our behalf and fully implement the strict requirements of the German data protection authorities when using Google Analytics. For the exceptional cases in which Personal Information is transferred to the US, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.
b. WordPress Stats
You can object to the collection and use of your data at any time with future effect by clicking on this link and setting an opt-out cookie in your browser.
If you delete the cookies on your computer, you will have to set the opt-out cookie again.
In cases in which personal Information is transferred to the US, Automattic Inc. has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US Framework.
c. Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked beyond the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Advertisers are told the total number of users who clicked on their ad and who were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users (pseudonymous data).
If you do not want to participate in tracking, you can opt-out of this by clicking here.
In doing so, you will not be included in the conversion tracking statistics.
The use of your pseudonymous data is justified on the basis of our legitimate interest in analyzing user behavior to optimize both the website and the advertising and the fact that your legitimate interests do not override ours Art. 6 (1) (f) DSGVO.
a. Newsletter data
If you would like to receive our newsletter to receive news on the crealytics and the AdTech industry, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties. After your registration we will send you an e-mail with which you can confirm your registration. Only when you have confirmed your registration, you will receive the newsletter. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the “unsubscribe” link in the newsletter.
The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.
The collection and processing of your personal data takes place in this case in order to offer you the newsletter as ordered by you, Art. 6 para. 1 lit. b GDPR.
We have embedded Videos on our website from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.
c. Erasure of your data
We delete or make your personal data anonymous as soon as they are no longer required for the purposes for which we have collected or processed them in accordance with the above paragraphs. As a rule, we store your personal data for the duration of the usage or contractual relationship via the website plus a period of 7 days in which we store backup copies after erasure, unless this data is required longer for legal reasons or for criminal prosecution or to secure, assert or enforce legal claims.
If data must be kept for legal reasons, it will be blocked. The data is then no longer available for further usage.