4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing
What's Inside?
In this guide, we’ve asked 4 measurement experts some of the trickiest questions we get from prospects and clients on incrementality testing, MMM and MTA.
We cover questions like:
What if your incrementality test results challenge your current approach?
Why do we recommend Media Mix Modeling as the backbone of your marketing attribution stack (despite its drawbacks)?
What is Multi-Touch Attribution (MTA) and how do I control for biases?
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