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The results are in.
Learn how retail leaders
measure performance in 2020

Crealytics and WBR Insights interviewed 100+ executives at enterprise-level brands and retailers. The purpose?
To better understand their attitudes and best practices around performance advertising KPIs. We assess their answers, and examine potential reasons behind them.
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Get the state of
measurement in 2020

“The State of Performance Advertising KPIs: 2020″ breaks down retailers’ attitudes to key industry metrics.

We reveal the most common KPIs in practice, the KPIs leaders aspire to, and more.
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  • Discover which metrics retail leaders
    aspire to adopt, and why
  • Learn the different metric preferences of eCommerce verticals
  • View the main challenges retailers face when it comes to implementing Customer Lifetime Value

Get inside the heads of 100 senior retail leaders

Discover how retailers really feel about different performance KPIs

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