This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over
Aim beyond ROAS
advertising for brands and retailers
How do you use smarter data in performance advertising campaigns?
Learn how in this 5 minute presentation with Head of Global Digital Marketing — Irene Kögl
Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing
New customers who return after their first purchase tend to be highly loyal and make repeat purchases over time. Does this imply we should advertise
Most marketers won’t be sorry to say good-bye to 2020, as the coronavirus pandemic wreaked havoc on retail revenue, profitability and ad budgets. Consumer buying