Aim beyond ROAS

Data-activated performance
advertising for brands and retailers

Performance Advertising Solutions

Acquire new, loyal, customers

Increase performance through improved measurement and data activation

Optimize Biddable Media to CLV
Master Incrementality Testing
Enhance Marketplace Offerings


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Sponsored Product Advertising Solutions

Improve site monetization

Maximize brand relationships with smarter Sponsored Product Ads

Build Custom Private Marketplaces
Integrate Search, PLA & Display Programs
Leverage Dedicated Sales Support


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How do you use smarter data in performance advertising campaigns?

Learn how in this 5 minute presentation with Head of Global Digital Marketing — Irene Kögl

More Insights

Case Studies

Lands’ End Boosts New Customers by 33%

Videos

Espresso Shot: Performance Marketing Introduction

Webinars

The State Of Retail Media: Learnings from 100 Retail Brand Executives

White Papers

Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

Incrementality_in_performance_advertising
Insights

Incrementality in performance advertising

This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over

Predicting customer lifetime value
Insights

Are your best customers bought or made?

New customers who return after their first purchase tend to be highly loyal and make repeat purchases over time. Does this imply we should advertise

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