Learn how Crealytics adapted Google Ads to increase new customers by 59% and drive margin by 9% – all at 19% lower cost. Sign up to our 6-week email course on CLV-centric advertising!
Aim beyond ROAS
advertising for brands and retailers
How do you use smarter data in performance advertising campaigns?
Learn how in this 5 minute presentation with Head of Global Digital Marketing — Irene Kögl
Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.
This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over
Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing