Most marketers won’t be sorry to say good-bye to 2020, as the coronavirus pandemic wreaked havoc on retail revenue, profitability and ad budgets. Consumer buying
Aim beyond ROAS
advertising for brands and retailers
How do you use smarter data in performance advertising campaigns?
Learn how in this 5 minute presentation with Head of Global Digital Marketing — Irene Kögl
Google hasn’t just given its product a facelift. The revamped Google Pay now includes an Explore tab – signaling a fightback for search intent. But
Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your
Thanks to AI advances, costly mistakes and the rise of customer-centricity, finance departments will dominate the future of performance marketing. As recently as two years