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Date & Time

Wednesday, September 16, 2020
1:00PM ET

This webinar is about...

For too long, retailers and brands have relied on a black box to determine their digital media investment strategy. Yet an imminent cookie-free world requires a new approach towards mastering digital measurement and campaign execution.

Join the CEO of Crealytics and CTO of Measured to explore how incrementality measurement is the new attribution. You’ll hear about the latest innovations in digital experimentation and paid media execution, and learn how incrementality testing, multi-channel data activation, and smarter campaign delivery drives long-term success for your eCommerce business.

They’ll be joined by Daniel Pahl, formerly VP Media & Acquisition at TechStyle, who will share how he was able to address his company’s measurement challenges and build consensus and adoption throughout his organization.

You will learn:

  • How to distinguish between attribution and incrementality – and how to align them both.
  • How to prepare your organization for a test-and-control incrementality approach
  • Investment strategies for biddable media based upon trusted source of truth reporting

Featured Speakers:

Andreas Reiffen

Founder & CEO, Crealytics

Madan bharadwaj

Co-founder & CTO, Measured

Daniel pahl

VP Growth, Your Super

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