Gen Z’s Spending Logic: How to Build a Full-Funnel Strategy for a Generation that Splurges and Scrimps

The Cost of Denying AI in Your Paid Media Strategy and Execution

Driving Holiday Conversions Without Discounts: 5 Strategies That Protect Margins and Build Loyalty

Q&A: Why Is AI Max Considered a Breakthrough in Automated Advertising?

How Influencers Are Shaping Holiday Shopping Trends in 2025 and Beyond

Peak Season Checklist: How to Drive Full-Funnel Growth During the Holidays

Native Ads vs. Product Ads: Why Unpolished Creative and Product Ads Together Drive the Best Results

How to Craft a Brand Narrative That Drives Emotional Connection and Customer Loyalty

Q&A: Why Should Retailers and DTC Brands Use Google Performance Max for Growth?

Crucial A/B Test Ideas to Boost Paid Advertising Performance

Stop Wasting Millions on Unused Marketing Content: How to Maximize ROI From Every Asset

Ad Fatigue in Digital Marketing: Why It Happens and How to Fix It

Will LLMs Replace Search Engines? How Brands Can Stay Visible in the AI Age

Instagram Reels vs. YouTube Shorts: Which Platform Drives Better ROI for DTC?

Q&A: How Can Scripts Help Scale and Optimize Paid Campaigns at Speed?

How Meme Content Drives Sales: A Guide for Modern DTC Brands

Google Ads Are Coming to AI Mode: What This Means for SEO and Performance Marketing

Personalization in Marketing with GenAI: Data-Driven Strategies for Better Engagement

Why Automation is Making Performance Marketers Lazy (And How to Fix It)?

How DTC Brands Can Use AI Without Losing the Human Touch

Holiday Season Success: How We Delivered 65% Higher Revenue with 24% Less Budget for a Leading Fashion Brand

Driving In-Store Traffic with Paid Search: ETERNA’s Store Visits Campaign Success

Unlocking Incremental Growth for Paid Social: How Retailer X Proved the Value of Meta Ads Prospecting

How Brand X Used Competitor Keywords to Cut CAC and Win More Customers with AI-Led Search

Unlocking Scalable Sales on TikTok: How a £800M Brand Achieved Major Gains with Smart+ Campaign

Global Fashion Brand Doubles Paid Search Reach, Driving 81% Revenue Growth Through Broad Match Innovation

Auditing Social Media Presence of a Global Fashion Brand with over $4 Billion Revenue

Unleashing Brand Potential with Video: How Crealytics Helped Foot Locker Succeed on YouTube

How this luxury retailer unlocked $30M in additional profit with their performance marketing

Crealytics Delivers Greater Automation, Revenue Growth For Foot Locker Europe

How New Look Adapted its Microsoft Ads Strategy to Grow Channel Revenue 257%

International fashion retailer boosts new customers 22% using data activation

Google won the bid management war. Now retailers can take the spoils with CLV-based advertising

Measuring for incrementality makes Dunelm’s Facebook Ads 90% more effective ​

Fashion Leader Unlocks CLV Smart Bidding Approach

Lands’ End Blends CLV With Google Smart Bidding

Lands’ End Achieves Impressive Growth

Lands’ End Boosts New Customers by 33% YoY

Triangulation: How to Master Your Marketing Measurement and Maximize ROI

Google Performance Max: Using Predictive Intelligence to Win Loyal New Customers

End of Attribution – Why Incrementality Testing Offers Better Results

The Case For CLV-Centric Advertising: Mastering Data Activation

Google Smart Bidding – Even More About Data

Great ROAS, Terrible Results: The Case For CLV-Centric Advertising

Biddable Media, Data Activation & Crisis Management

The State Of Retail Media: Learnings from 100 Retail Brand Executives

Are LLMs overshadowing Search Engines?

What are common pitfalls retailers and brands should avoid in peak season of retail?

Why Should Retailers Use Offsite Retail Media?

Let’s Talk Onboarding: How Do You Lay the Groundwork for Real Performance, Not Just Fast Campaign Launches?

Is the Funnel in Digital Marketing Really Dead?

Scott Galloway – Breakup of Big Tech: Is it coming for Amazon, Google, Apple, and Facebook?

Espresso Shot: Google Smart Bidding

Espresso Shot: Customer Lifetime Value

Espresso Shot: Short-Term Profit & ROI

Espresso Shot: Incremental Value

Crealytics’ Retail Advertising Salon: CLV with Peter Fader

Espresso Shot: Performance Marketing Introduction

The Executive Guide to Festive Storytelling: Turning Emotion into Measurable Growth

The Retailer’s Playbook: Powering Brand Growth with Offsite Retail Media

4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing

TikTok After the Ban: A Strategic Guide for Holiday 2025 and Beyond

Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

How to Write a Winning RFP and Choose the Right Agency Partner

A CEO’s Guide to Product Advertising

The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation

Adapting Automated Bidding For Long-Term Profit

How To Master Incrementality

Mastering Incrementality in 2025 and Beyond: A Practical Guide for Smarter Marketing Decisions

Crealytics at Retail MediaX 2024

Let's talk Triangulation at OMR 2024

Crealytics at IAB Connected Commerce Summit 2023: Retail Reimagined

Crealytics at DMEXCO 2023

Crealytics Sets New Standards in Marketing Metrics with iCLV Measurement Platform

Crealytics Releases H1 2024 Sponsored Products Benchmarks Report

Pentaleap Unveils Cutting-Edge Modular Platform to Revolutionize Retail Media Monetization