Crealytics Expands Retail Media Capabilities, Bolsters Leadership Team

Retailers competing for advertiser dollars should look at the new solutions offered by Crealytics, a leading innovator in performance advertising, site monetization and retail media solutions. Significantly expanding its retail media capabilities, the company also announced today an expanded leadership team, featuring Lars Djuvik as Chief Sales Officer and redeploying Mark Schwartz to a new post as Chief Marketing Officer. The moves come as retailers are leaning into media innovation as never before. U.S. retail media ad spend surged 53.4% to $31.49 billion last year following a comparable growth rate in 2020. Notably, some experts also expect retail media to surpass TV by 2024, with Coresight for one estimating that the market will reach $85 billion. To take full advantage of the opportunity, retailers need tools to transform themselves into media businesses capable of fueling streamlined, highly targeted ad buys at scale. Crealytics is hyper-focused on providing solutions that help retailers own the technology at the foundation of retail media, maximize revenue, and act as the agencies capable of guiding their advertisers to the best possible results. “While we continue to support and scale our best-in-class performance marketing capabilities, this leadership update aligns with one of the most consequential trends in retail — the burgeoning growth of retail media networks,” said Crealytics Co-founder and CEO Andreas Reiffen. “As long-time innovators in both performance and retail media, we are focusing on the latter to position our clients and partners to reap optimal business outcomes. Lars and Mark will ensure that we give our clients everything they need as the space evolves.”