Performance Advertising Agency Crealytics Honored as A "Great Place to Work"

BERLIN – Performance advertising agency Crealytics has been recognized for its excellent company culture by the international research and consulting institute Great Place to Work. The institute’s certification program is based on independent, anonymous feedback from employees and an analysis of human resources activities and programs. “Good employers have one thing in common,” says Sebastian Diefenbach, Head of Customer Consulting at Great Place to Work. “They are committed to credible, fair leadership, and actively nurturing employees. Respect, trust, and team spirit are a major part of the company culture.”

The award comes at a time when the significance of a healthy company culture and employee well-being is at an all-time high. A recent Gallup poll revealed that nearly six in 10 (57%) of Millennials and Gen X’ers say that work-life balance and personal well-being in a job is very important to them.

“This honor tells us that our company is headed in the right direction,” says Crealytics founder and CEO Andreas Reiffen. “The retail advertising business has been going through an incredible transition over these past two years. Having a culture built upon empathy and empowerment means that we can stay flexible to our staff’s needs, and still deliver great results for our clients.”

“Be a Pioneer · Make an Impact · Sharpen the Saw · Be All In · Unite the Best. We carefully developed these company values to reflect who we are and who we strive to be,” says Crealytics COO Dr. Markus Kurch. “We’re thrilled that it has helped create a culture of trusting one another to deliver high quality results.”

About Crealytics

Crealytics is the advertising engine behind some of the world’s fastest growing and most successful retail advertisers. From our offices in New York, London and Berlin, as well as multiple remote locations around the globe, we make our agency services and advanced technologies available to cross channel retailers in support of their performance marketing and retail media success.

About Great Place to Work®

Great Place to Work® is an international research and consulting institute that supports companies in around 60 countries in developing their corporate and company culture. Each year, Great Place to Work® grants certification to excellent international, national, regional, and sector-specific employers in recognition of their performance on the basis of anonymous employee surveys and a corporate culture analysis. The German institute headquartered in Cologne was founded in 2002 and currently employs approximately 90 people.