Presentations

Great ROAS, Terrible Results: The Case For CLV-Centric Advertising

Speakers

Andreas Reiffen

CEO & Founder, Pentaleap 

Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.

EXPERT INSIGHTS

Learn from the Experts at Crealytics

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Image with blue background shows title "Why movable middles can be a game changer for your business" by Johannes Tarnow, Head of Business of Crealytics

BLOG

Advanced Targeting: Why “movable middles” can be a game changer for your business

Screenshot thumbnail of a Foot Locker store, showcasing athletic footwear and apparel in a vibrant retail environment.

CASE STUDY

Unleashing Brand Potential with Video: How Crealytics Helped Foot Locker Succeed on YouTube

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Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.

REPORT

4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing

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