Reports

4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing-old

In this guide, we’ve asked 4 measurement experts some of the trickiest questions we get from prospects and clients on incrementality testing, MMM and MTA.
Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.

What's Inside?

In this guide, we’ve asked 4 measurement experts some of the trickiest questions we get from prospects and clients on incrementality testing, MMM and MTA.

We cover questions like:

  • What if your incrementality test results challenge your current approach?
  • Why do we recommend Media Mix Modeling as the backbone of your marketing attribution stack (despite its drawbacks)?
  • What is Multi-Touch Attribution (MTA) and how do I control for biases?

EXPERT INSIGHTS

Learn from the Experts at Crealytics

No items found.
Image with blue background shows title "Why movable middles can be a game changer for your business" by Johannes Tarnow, Head of Business of Crealytics
BLOG
Advanced Targeting: Why “movable middles” can be a game changer for your business
Screenshot thumbnail of a Foot Locker store, showcasing athletic footwear and apparel in a vibrant retail environment.
CASE STUDY
Unleashing Brand Potential with Video: How Crealytics Helped Foot Locker Succeed on YouTube
No items found.
No items found.
Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.
REPORT
4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing
No items found.

Subscribe to the Crealytics newsletter

Stay updated with cutting-edge insights into the latest digital marketing developments and trends.