Reports
Great ROAS, Terrible Results: The Case for CLV-Centric Advertising
Since the dawn of eCommerce, retailers have relied on ROAS as their go-to metric. Not anymore. This white paper uncovers the pros of switching to a longer-term focus in the shape of CLV-centric advertising
![Report with title: Great ROAS, Terrible Results: The Case for CLV-Centric Advertising](https://cdn.prod.website-files.com/6745dba668d31ae7e3d58136/678fd8878ff4008af32cb9f0_great_roas_terrible_results_wp-2.png)
What will I learn from this download?
Learn how to integrate CLV into your campaigns, discover how it strengthens long-term profits, and study real-life examples.
EXPERT INSIGHTS
Learn from the Experts at Crealytics
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