iCLV MEASUREMENT PLATFORM
Make Sense of Marketing Performance Metrics. Accurate and Privacy-Proof.
The iCLV Measurement Platform combines the benefits of Incrementality Tests, Media Mix Modelling and Multi-touch Attribution to help you connect marketing spend to growth objectives.â¨
Your profit opportunities (and biggest budget drains) will become obvious. And your next steps, crystal clear.
TRUSTED BY ECOMMERCE CHAMPIONS SINCE 2008
CHALLENGES
Making informed marketing decisions is only going to become more difficult
Challenges with Traditional Measurement
Last click and MTA yield misleading conclusions, causing budget misallocation across channels.
Privacy Restriction & Loss of Cookies
With the phasing out of cookies and IDFA, accurate measurement becomes even more challenging.
Reliance on AI-based Bidding Systems
You may be feeding AI with the wrong data which leads to poor performance in the respective channels.
HOW DOES The iCLV Measurement PLATFORM WORK?
Calibrate an agile Marketing Mix Model (MMM) with Incrementality Intelligence and campaign-level insights with our Multi-touch Attribution (MTA)
BENEFITS
How iCLV can help with tighter performance marketing measurement and attributionÂ
Privacy-friendly, Cookie-less Measurement
Measure the true impact of your ads in one platform, combining the power of tests, MMM and MTA. No need for cookies or pixels.
Prove the Value of Your Ad Spend
Donât optimize purely on past-revenue data. Measurement with incrementality at the core helps you understand which ads cause conversions.
Allocate Your Media Budget More Effectively
Maximize sales with access to causality insights that help determine the most impactful media mix.
iLift: Geo-based Incrementality Tests
Geo-based incrementality tests
are the gold standard of hold-out tests to understand true sales lift.
Test results inform and calibrate
our MMM.
100% GDPR compliant
Statistically accurate
Channel-level granularityâ¨
iMMM: Incrementality-based Marketing Mix Modelling
Get instant cross-channel insights calibrated by incrementality test results. Combine the accuracy of incrementality tests with the ease of running MMM.
Cookie-free & privacy-friendly
Flexible data input and output
Mature & proven modelsâ¨
iMTA: Incrementality-basedâ¨Multi-touch Attribution
Standard MTA is highly impacted and biased by low-quality customer journey data, making it impossible to get a clear view on true campaign performance. Our iMTA adds an incrementality layer to unlock real campaign performance.
Correct the shortcomings of standard MTA and spotty customer journey tracking
Reflect true marketing performance on campaign levelÂ
Unlock hidden growth potential
iActivate: Margins, Returns & Predictive CLV
In real-time, our iCLV uses machine-learning predictive customer lifetime value to compute user-level incrementality directly in biddable media.
Acquire and retain high-value new customers for sustainable growth
Focus on high-profit low-return products
Leverage first-party data to help Meta, Google and MSA understand what really matters
EXPERT Insights
Watch & Learn from the Experts at Crealytics
WHY CREALYTICS?
Fueling the Growth of Retail Champions Since 2008
For over 15 years, Crealytics has been helping leading eCommerce and retail companies optimize their media spend. Global team of marketing data scientists and additional business intelligence specialists.
$500M
Additional Profits Unlocked by Retailers
OUR METHODOLOGY
Our Methodology
The iCLV Measurement Platform is rooted in incrementality and triangulates the following methodologies:
- Incrementality Testing: We use geo-experiments with synthetic control to assess the true incremental lift of your channels.Â
- Marketing Mix Model (MMM): Our MMM uses Bayesian time-series regression and Adstock to obtain accurate channel attribution insights.
- Multi-Touch-Attribution: We use MTA to assign credit down to the campaign-level based on the results of our incrementality-calibrated MMM. insights.
Industry Perspectives on Measurement
With incrementality testing, we identified that we could drastically reduce our CPCs and spend less in brand search. Weâre on track to save 3% of our marketing budget by decreasing our Brand Search investment.
Based on the strong incrementality test results we saw for Display/CTV in FY23, weâve increased our budget by 18% which we estimate will drive an additional 14% in incremental revenue.
Dylan Lane
Director of Digital Marketing,
Leslieâs Pool Supplies
The Crealytics iCLV Measurement Platform blends incrementality tests, MMM and MTA in one product. Triangulating these measurement techniques is the gold standard of future-proof marketing measurement and will help businesses better understand the impact of their media investment.
Andrew Covato
Founder, Growth by Science.
Formerly at eBay, Netflix, Meta, Google.â
The marketing landscape is very muddled. The reality is that shoppers donât move down the marketing funnel as cleanly and simply as weâd like--it's actually a whole lot more complex.
Incrementality testing would allow us to more cleanly demonstrate beyond the confines of the DDA or last-click model how various marketing activities and channels contribute to that mix. Without any kind of integrated incrementality testing, we're just going off platform data, but it's not going to be a complete picture.
Thomas Charlwood
Paid Search Manager,
New Look
ONBOARDING
Get Onboard in 3 PhasesÂ
Run MMM
Month 1-3
Predictive CLV: Understand the long-term return on your marketing spend (including repeat purchases).
Calibrate MMM with Incrementality Tests (iMMM)
Month 4-6
Predictive CLV: Understand the long-term return on your marketing spend (including repeat purchases).
Calibrate MMM with Incrementality Tests (iMMM)
Month 4-6
Predictive CLV: Understand the long-term return on your marketing spend (including repeat purchases).
Request a Demo
Transform your eCommerce business with Crealytics
Stay Ahead with Performance Pulse
Subscribe for cutting-edge insight into the latest measurement trends.