Is the new Google Pay good or bad for retailers?
Google hasn’t just given its product a facelift. The revamped Google Pay now includes an Explore tab – signaling a fightback for search intent. But
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Data maturity: The #1 priority in Performance Advertising
Performance advertising as we know it is changing. In an
Luke Metcalfe
November 18, 2020
Insights
Why Finance teams will dominate Performance Advertising’s future
Thanks to AI advances, costly mistakes and the rise of
Luke Metcalfe
November 17, 2020
Webinars
The End of Attribution – Why Incrementality Testing Offers Better Results
You’ll hear about the latest innovations in digital experimentation and paid media execution…
Veronica Romero
November 17, 2020
Case Studies
The State Of Retail Media in 2020
Crealytics & eTail Present: The State of Retail Media in
Veronica Romero
August 6, 2020
Case Studies
Fashion Leader Unlocks CLV Smart Bidding Approach
Crealytics helped one of the world’s leading fashion retailers to
Luke Metcalfe
July 30, 2020
Case Studies
Lands’ End Blends CLV With Google Smart Bidding
Lands’ End teamed up with Crealytics and Google to drive
Luke Metcalfe
July 28, 2020
Insights
Everything You Thought You Knew About Audience Targeting is Wrong.
It may be an eCommerce staple for many, but audience targeting has passed its sell-by date. Want an edge in online retail? Prioritize data-driven, customer-centricity instead.
Luke Metcalfe
July 28, 2020
Webinars
The Case For CLV-Centric Advertising: Mastering Data Activation
Join leaders from Google, RTW Tradewinds and Crealytics to hear practical advise…
Veronica Romero
July 9, 2020
White papers
Adapting Automated Bidding For Long-Term Profit
Feed your systems with smarter data and target your most profitable customers.
Luke Metcalfe
July 9, 2020
White papers
How To Master Incrementality
Crealytics’ Three-Minute Briefs: How to Master Incrementality Incremental value plays
Luke Metcalfe
July 9, 2020
Webinars
Google Smart Bidding – it’s even more about data
Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.
Veronica Romero
May 26, 2020
Webinars
Great ROAS, Terrible Results: The Case For CLV-Centric Advertising
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
Veronica Romero
May 26, 2020