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INCREMENTALITY CASE STUDY
Measuring for incrementality makes Facebook Ads 90% more effective
Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact - with surprising results.
CLV CASE STUDY
Google won the bid management war. Now retailers can take the spoils with a CLV-based advertising approach
Learn how Crealytics adapted Google Ads to increase New Customers 59% and drive margin 9% - all at 19% lower cost
This series tackles a red-hot conundrum in multi-channel marketing acquisition:
Optimizing your campaigns for a fixed (average) CLV will improve
New customers who return after their first purchase tend to
Most marketers won’t be sorry to say good-bye to 2020,
Google hasn’t just given its product a facelift. The revamped
Performance advertising as we know it is changing. In an
Thanks to AI advances, costly mistakes and the rise of
You’ll hear about the latest innovations in digital experimentation and paid media execution…
Crealytics & eTail Present: The State of Retail Media in
Crealytics helped one of the world’s leading fashion retailers to
Lands’ End teamed up with Crealytics and Google to drive
It may be an eCommerce staple for many, but audience targeting has passed its sell-by date. Want an edge in online retail? Prioritize data-driven, customer-centricity instead.