Incrementality in performance advertising
This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over
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CLV CASE STUDY
Google won the bid management war. Now retailers can take the spoils with a CLV-based advertising approach
Learn how Crealytics adapted Google Ads to increase New Customers 59% and drive margin 9% - all at 19% lower cost
Insights
Incrementality in performance advertising
This series tackles a red-hot conundrum in multi-channel marketing acquisition:
admin
March 23, 2021
Insights
Through the crystal ball: What are your new customers really worth?
Optimizing your campaigns for a fixed (average) CLV will improve
admin
March 23, 2021
Insights
Are your best customers bought or made?
New customers who return after their first purchase tend to
admin
March 23, 2021
Insights
How Not to Waste Your Biddable Media Budgets in 2021
Most marketers won’t be sorry to say good-bye to 2020,
admin
January 8, 2021
Insights
Is the new Google Pay good or bad for retailers?
Google hasn’t just given its product a facelift. The revamped
Luke Metcalfe
November 30, 2020
Insights
Data maturity: The #1 priority in Performance Advertising
Performance advertising as we know it is changing. In an
Luke Metcalfe
November 18, 2020
Insights
Why Finance teams will dominate Performance Advertising’s future
Thanks to AI advances, costly mistakes and the rise of
Luke Metcalfe
November 17, 2020
Webinars
The End of Attribution – Why Incrementality Testing Offers Better Results
You’ll hear about the latest innovations in digital experimentation and paid media execution…
Veronica Romero
November 17, 2020
Case Studies
The State Of Retail Media in 2020
Crealytics & eTail Present: The State of Retail Media in
Veronica Romero
August 6, 2020
Case Studies
Fashion Leader Unlocks CLV Smart Bidding Approach
Crealytics helped one of the world’s leading fashion retailers to
admin
July 30, 2020
Case Studies
Lands’ End Blends CLV With Google Smart Bidding
Lands’ End teamed up with Crealytics and Google to drive
admin
July 28, 2020
Insights
Everything You Thought You Knew About Audience Targeting is Wrong.
It may be an eCommerce staple for many, but audience targeting has passed its sell-by date. Want an edge in online retail? Prioritize data-driven, customer-centricity instead.
Luke Metcalfe
July 28, 2020