Challenging The Status Quo

At Crealytics, challenging the status quo isn’t a tired cliché. It’s a key tenet of our company values. We help brands and retailers to activate their customer data. As a result, they master their paid media performance and acquire more new, loyal customers. Through performance advertising and marketplace solutions, we service over 60 eCommerce brands – including ASOS, Urban Outfitters and Foot Locker.

In 2020, Crealytics generated 1.7 billion in client revenues. A worldwide team of retail experts supports offices in New York, London and Berlin.

Our Leadership

Andreas Reiffen
CEO & Founder

Andreas is an entrepreneur, marketing technologist and a recognized expert in data-driven advertising.

Dr. markus kurch
Chief Operating Officer

Markus has several years of experience as a BCG project manager and a Ph.D. in Entrepreneurship.

Mark Schwartz
Chief Revenue Officer

In addition to heading up our New York office, Mark is responsible for managing all Global Sales and Marketing activities.

Johannes Tarnow
Head Of Business Intelligence

Johannes leads our data analytics and strategic teams. He advises some of the world’s largest retailers on their product advertising strategy.

Irene Kögl
Head Of Global Digital Marketing

Irene has over a decade’s worth of senior digital marketing expertise. A member of the core leadership team, she speaks regularly at SEM events worldwide.

Natalie Bojanowski
Head Of Human Resources
Natalie heads up our HR division. She oversees all of Creaytics’ recruitment efforts, benefits and corporate culture.

Currently on parental leave.
Viviane Simolka-Thomas
Head Of Finance
Viviane heads up our Finance division. She oversees all finance and legal matters for Crealytics worldwide.
Fredrik gevert

In addition to founding two SaaS startups, Fredrik has held several executive roles globally. He oversees all of Crealytics’ tech- and product-oriented strategy. 

Karen Lindner
Interim Head of Human Resources
Karen has several years’ expertise in talent acquisition, employer branding, HR innovation & change topics. She heads our HR division on an interim basis and currently pursues an Executive MBA.
Daniel Kaiser
Head of IT
Daniel leads the IT department. He oversees the business IT strategy and is responsible for the management and execution of IT infrastructure for Crealytics worldwide.


Crealytics is proud to be a climate neutral company since 2019. Working with ClimatePartner we have assessed our carbon emissions and have made a commitment to offset them through verified carbon reduction projects. In our third year since tracking, we were able to reduce our Corporate Carbon Footprint by almost 60%. To find out more information on our efforts, check out our ClimatePartner tracking ID 16366-2108-1001.

Our Offices

New York

433 Broadway, 5th Floor, New York,
NY 10013, USA


Salzufer 12 10587 Berlin, Germany


Fox Court, 14 Grays Inn Road, London
WC1X 8HN, United Kingdom

Crealytics is supported by the European Regional Development Fund (EFRE) through the ProFIT program of the IBB (Investitionsbank Berlin).

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