Do you want to tap into younger audiences, boost sales and strengthen brand awareness this holiday season? It’s not too late!
As the holiday season is in full swing, brands have a prime opportunity to leverage TikTok’s dynamic platform to boost sales and captivate shoppers. 61% of TikTok users are discovering new brands on the app and 55% are making an impulse purchase directly through it. TikTok has seamlessly integrated entertainment with e-commerce, creating a unique discovery and shopping experience.
“Leveraging TikTok’s trend-driven nature and using the virality of influencer content can give your brand a major boost, both in sales and brand recognition.”
Svetlana Stamenovic, Associate Director & TikTok Lead, Crealytics
To capitalize on TikTok’s full potential during the holiday season, brands should consider the following strategies:
Highlight Viral Products & Plan Inventory
- Select the Right Products: Identify items that align with TikTok’s trend-driven culture. Review past seasonal sales to pinpoint best-sellers, analyze current TikTok trends using relevant hashtags (e.g., #BeautyTok, #FashionTok), and monitor influencer content to gauge emerging popular products. Focus on items with strong “giftability,” such as affordable, shareable, or special edition products.
- Ensure Adequate Inventory: Anticipate increased demand during the holidays. Maintain sufficient stock levels to meet potential spikes in sales, especially for products registered in TikTok’s promotional campaigns.
Optimize Your TikTok Shop
- Enhance Product Listings: Use high-quality images and compelling descriptions that highlight key features and benefits. Incorporate relevant keywords to improve search visibility within the app.
- Utilize TikTok’s Shopping Features: Implement in-app shopping tools like shoppable videos and live shopping events to provide a seamless purchasing experience. Engage with users in real-time to build trust and drive conversions.
Collaborate with Creators
- Partner with Influencers: Identify TikTok creators whose audiences align with your target market. Collaborations can amplify your reach and lend authenticity to your brand.
- Leverage User-Generated Content: Encourage satisfied customers to share their experiences with your products on TikTok. Feature this content on your profile to build social proof and foster community engagement.
For leading omni-channel brand New Look, Crealytics has utilized organic and user-generated content through Spark Ads driving short term benefits (+9% Conversions) and long-term growth in engagement (+16% CTR).
Plan Promotional Activities
- Offer Exclusive Deals: Provide special discounts or bundles exclusive to TikTok users during holiday campaigns. This can create a sense of urgency and encourage immediate purchases.
- Participate in TikTok’s Promotional Events: Align your promotions with TikTok’s scheduled events like Black Friday and Cyber Monday to increase visibility and attract deal-seeking shoppers.
“TikTok plays a pivotal role in every step of the customer journey nowadays and is increasingly a search-destination for consumers. By tailoring deals specifically to TikTok, brands can capture a big piece of customer attention and translate it to sales.”
Svetlana Stamenovic, Associate Director & TikTok Lead, Crealytics
Dominate Key Moments with TikTok Ads
- Geo-Targeting for Localized Ads: Run holiday-themed ads targeting specific regions or cultural groups.
- Split Test Content Formats: Test multiple formats, such as Spark Ads (boosting creator content) and TopView Ads (appearing on the app’s opening screen).
- Schedule Around Peak Usage Times: Use TikTok’s analytics to identify when your audience is most active and schedule ads accordingly.
Leverage Useful Tips & Hacks
- Incorporate Product Hacks: consider highlighting unexpected or clever ways to use your product during the holidays, for instance how your kitchen gadget (e.g., blender, mixer, or knife) can create a 1-minute festive dessert, like mug brownies with candy cane sprinkles.
- Seasonal Tips: show easy holiday hacks, for instance how your product can streamline holiday cooking (e.g., chopping all veggies in 30 seconds with your multi-purpose slicer).
- Think Differently: share brief tutorials on how your product can add value, for instance how your coffee or drinkware product can create holiday-themed beverages, such as turning a simple hot chocolate into pumpkin spice latte.
Monitor Performance & Adapt Quickly
- Track Key Metrics: Use TikTok’s analytics tools to monitor engagement rates, click-through rates, and conversion rates. Analyze this data to understand what resonates with your audience.
- Adjust Strategies Accordingly: Be prepared to tweak your content, promotional offers, or targeting strategies based on performance insights to maximize effectiveness.
By implementing these strategies, brands can effectively harness TikTok’s platform to drive sales and brand awareness during the holiday season. Engaging with TikTok’s vibrant community through tailored content and strategic promotions can lead to a successful and profitable holiday campaign.
Ready to tackle TikTok together?
Crealytics is an award-winning full-funnel digital marketing agency fueling the profitable growth of over 100 well-known B2C and B2B businesses, including ASOS, The Hut Group, Staples and Urban Outfitters. A global company with an inclusive team of 200+ international employees, we operate from our hubs in Berlin, New York, Chicago, London, and Mumbai.
