Expanding a brand’s reach and engagement is key to staying ahead of the curve in retail & e-commerce. Foot Locker, a leading global retailer of sportswear and footwear, sought to increase its visibility in the Asia-Pacific (APAC) region by exploring YouTube’s potential. Having already worked with Crealytics on a full-funnel strategy, Foot Locker partnered with Crealytics to elevate brand awareness even further and engage new audiences through YouTube.
Here’s how we implemented a comprehensive video strategy for Foot Locker APAC – and the impressive results it delivered.
The Challenge: Unlocking YouTube’s Potential for Brand Growth
Despite a strong brand presence in traditional digital channels, Foot Locker APAC wanted to reach broader audiences by fully leveraging YouTube’s potential. Their goal was clear: expand brand visibility, increase engagement, and grow their customer base. With the right strategy, we knew YouTube could be a powerful tool to accomplish these objectives.
Our Approach: A Two-Part Strategy for Maximum Impact
To achieve Foot Locker’s goals, Crealytics designed a two-part approach:
- Video Action Campaigns: We launched Video Action campaigns, featuring product-focused calls to action and engaging visuals to capture user attention and inspire interaction.
- Ad Sequencing and Brand Lift Study: Our team conducted a brand lift study to measure the impact of video ads on brand sentiment and awareness. We also implemented ad sequencing – showing a series of related video ads to tell a cohesive story, enhancing brand recall and user engagement over time.
The Results: Maximizing YouTube’s Potential for Foot Locker
Crealytics’ innovative strategies showcased the power of data-driven storytelling, with a particular focus on the impact of ad sequencing, cost efficiency, and measurable brand growth. These key results underline YouTube’s value as a branding tool for Foot Locker:
- Boosting Engagement with Ad Sequencing
Ad sequencing drove a 146% increase in view rates and a 110% rise in engagement, creating a cohesive story that deepened audience connection and enhanced brand recall. - Cutting Costs with Targeted Exclusions
By excluding unengaged viewers after the first video, Crealytics reduced CPMs by 48%, maximizing ROI and meeting Foot Locker’s brand goals with efficient budget use. - Enhancing Brand Awareness and Consideration
The campaign boosted brand visibility and intent, with men’s and women’s ads delivering a 8% and 5% lift respectively on top of very high brand awareness, and a 35% rise in women’s brand consideration, affirming YouTube’s impact on buying decisions. - Increasing Interest and Search Activity
The ads sparked greater search activity for Foot Locker’s brand and products, boosting interest and informing future ad format choices for lasting customer engagement.
What Foot Locker has to say about the partnership
“Working with Crealytics has been instrumental in enhancing our brand’s visibility in the region. Their deep knowledge and expertise in digital advertising is key in enabling us to explore new growth opportunities. Their creative and innovative approach, coupled with impeccable execution and analyses, led us to achieving great outcomes for the brand. We are pleased with the success we have accomplished together.”
Stella Tan, Digital Marketing Manager at Foot Locker APAC
A Winning Strategy for Brand Growth on YouTube
Crealytics’ partnership with Foot Locker APAC has showcased the transformative power of data-driven, creative video advertising. Through Video Action campaigns, ad sequencing, and in-depth brand lift studies, we helped Foot Locker reach new audiences, improve brand perception, and boost engagement, all while keeping costs in check.
With YouTube as a core component of our strategy, Foot Locker APAC is well-positioned to continue growing its footprint in the region and connecting with new customers.
By implementing advanced strategies tailored to Foot Locker’s unique needs, Crealytics demonstrated how YouTube can be a powerful channel for expanding brand awareness and driving consumer action.
About Crealytics
Crealytics is an award-winning full-funnel digital marketing agency fueling the profitable growth of over 100 well-known B2C and B2B businesses, including ASOS, The Hut Group, Staples and Urban Outfitters. A global company with an inclusive team of 200+ international employees, we operate from our hubs in Berlin, New York, Chicago, London, and Mumbai.
