Social media users love Pinterest. In late 2016, the company announced it had more than 150 million active users. The network consists primarily of a picture board that has become a home for fashion, recipes, do-it-yourself projects and interesting products that convey well through images. In early 2017, Pinterest announced it was launching a new […]
Why eCommerce Businesses Should Consider Pinterest Advertising Read More »
Every March 8, the world honors International Women’s Day (IWD): a celebration of women’s achievements—whether cultural, political, economic or otherwise. This year, IWD highlights the need for society to #PressforProgress. In an industry sometimes guilty of being male-oriented, Crealytics is proud to celebrate our female colleagues’ accomplishments. We sat down with six colleagues to discuss
Crealytics Celebrates International Women's Day 2018 Read More »
SMX West, 2018 March 13 – 15, San Jose Convention Center Get the latest expertise on all things AdTech, including a talk by Crealytics’ founder and C.E.O, Andreas Reiffen. As with every year, this event promises a spectrum of search-aficionados from lots of different backgrounds. Expect the hottest Search topics of 2018! We can’t wait
Bigger, Better, Faster, Stronger: SMX West Returns! Read More »
For many online retailers, optimized searches for Amazon have more importance than Google. Get this. Amazon has three times the search volume for products. Listing items on the platform? You’ll need to get them to the top of the platform’s search results (in relevant categories) to drive sales. And you’ll can do this better if
Amazon 101: Overview of its Product Ranking Algorithm Read More »
Ecommerce’s rise has changed how physical retailers interact with their customers. Malls around the world struggle to attract new vendors. Anyone can log in to Amazon and find what they want in a few minutes. This has forced the “brick and mortars” to get more innovative. The last few years have seen a renaissance in
3 Examples of Experiential Retail Marketing that Drove Crowds and Sales Read More »
In eCommerce, we spend a lot of time sifting through a long list of metrics. Conversion percentages, new customer rates, cost per order — it can all get a little overwhelming, but, what if I told you that there was one metric to rule them all? Enter, customer lifetime value (CLV). CLV is the value
Why Lifetime Value is the Most Important Metric in eCommerce Read More »
The traditional understanding of Price Elasticity focuses on the influence of product price on sales of a particular product. But price also strongly impacts Google Shopping performance – which is used by most online retailers to acquire new customers and maximize Customer Lifetime Value through repeat purchases. Because of this connection, price decision makers and
The New Price Elasticity Model Everyone Should Be Using Read More »
A unified approach to search marketing campaigns is essential to know how much you should be investing in retention vs new customer acquisition. Here’s a look at each of the factors that contribute to Lifetime ROI.
Why Customer Lifetime Value is the only metric that (really) matters in search marketing Read More »
“In winter, I plot and plan. In spring, I move” – Henry Rollins In the world of performance advertising, spring is the right time to ‘move’ in many regards: while winter keeps us busy with peak season, spring provides the opportunity to review previous strategies, spring clean our PPC campaigns and align on new priorities
The ultimate juggling act: how to set your PPC budgets for the year Read More »
Launching a new international market is a challenge every growing company will face sooner or later. Knowing where, when and how to launch are all keys to making sure your international growth is a success. Marketing has a key role to play when entering new markets. It’s their responsibility to gather market intelligence and devise
Why PPC is the perfect way to expand into new markets Read More »
