Advanced Targeting: Why “movable middles” can be a game changer for your business
In a world where precision and profitability are the cornerstones of marketing success, relying solely on traditional metrics like revenue or customer acquisition is no longer enough. MMA and Neustar have written a very insightful research whitepaper, outlining that the movable middles are a key new target group. By trimming off consumers who are very […]
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