Insights

Brand Marketing in 2025: 8 Power Moves Every Marketer Must Master

Unlocking Scalable Sales on TikTok: How a £800M Brand Achieved Major Gains with Smart+ Campaign

Triangulation: How to Master Your Marketing Measurement and Maximize ROI

Espresso Shot: Google Smart Bidding

Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.

4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing

Event cover Retail MediaX 2024

Crealytics at Retail MediaX 2024

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Crealytics Sets New Standards in Marketing Metrics with iCLV Measurement Platform

Brand Marketing in 2025: 8 Power Moves Every Marketer Must Master

Why Branding Is Key to Marketing Success in 2025 and Beyond

AI vs. Human Influencers: What Brands Need to Know in 2025 and Beyond

Organic vs. Paid Social Media: How to Balance Brand Trust and Performance Marketing

Which Ad Channel Wins When? Your Guide to Smarter Digital Spend

Offsite Retail Media: The Power Play for Brands and Retailers in a Post-Cookie World

What do the Looming U.S. Tariffs Mean for DTC Marketers?

Finding the Right Shopping Time Window for Retargeting

The Role of Google’s Demand Gen in the Customer Journey

The Role of Google’s Demand Gen in the Customer Journey

Omnichannel Strategy

Think Bigger than just Online: Why an Omnichannel Strategy is Pivotal

how-strict-budget-targets-can-harm-your-paid-media-campaigns

How Strict Budget Targets can Harm Your Paid Media Campaigns

TikTok ban in the United States

TikTok Ban in the U.S: Everything Brands Need to Know

Image with blue background shows title "Why movable middles can be a game changer for your business" by Johannes Tarnow, Head of Business of Crealytics

Advanced Targeting: Why “movable middles” can be a game changer for your business

Phone shows Online Sale 50% with two woman shopping in the background

Winning at Holiday Sales: A TikTok Strategy Guide for Brands

Four individuals stand before a banner detailing recommendations for measuring marketing ROI in a cookie-less environment.

4 Experts Break Down 3 Ways of Measuring ROI in Marketing: MMM, MTA, and Incrementality Testing

Part 2 of the QA session featuring Andrew Covert, engaging in insightful discussions and answering audience questions.

The Post-Exposure Attribution Trap: How Digital Ad Spend is Being Misallocated

Q&A Session with Sarah Richter

Beyond the Quick Win: Why Revenue and New Customers Aren’t Enough

Q&A Session with Andrew Covato

The 4 Reasons Why Marketers Are Hesitant About Incrementality

Icons Pmax with growth and colorful background

Revolutionizing Customer Acquisition: A Deep Dive into Google’s PMax Features

Abstract image of market growth

Aiming for high ROAS won’t help. Why?

Unlocking Scalable Sales on TikTok: How a £800M Brand Achieved Major Gains with Smart+ Campaign

Global Fashion Brand Doubles Paid Search Reach, Driving 81% Revenue Growth Through Broad Match Innovation

Image of an Instagram post with icons of social media platform logos, emoji reactions, and analytical icons

Auditing Social Media Presence of a Global Fashion Brand with over $4 Billion Revenue

Screenshot thumbnail of a Foot Locker store, showcasing athletic footwear and apparel in a vibrant retail environment.

Unleashing Brand Potential with Video: How Crealytics Helped Foot Locker Succeed on YouTube

Image depicting a luxury retailer's strategy that generated $300 million in extra profit through effective performance marketing.

How this luxury retailer unlocked $30M in additional profit with their performance marketing

Crealytics Delivers Greater Automation, Revenue Growth For Foot Locker Europe

How New Look Adapted its Microsoft Ads Strategy to Grow Channel Revenue 257%

International fashion retailer boosts new customers 22% using data activation

International fashion retailer boosts new customers 22% using data activation

Google won the bid management war. Now retailers can take the spoils with CLV-based advertising

Measuring for incrementality makes Dunelm’s Facebook Ads 90% more effective

Fashion Leader Unlocks CLV Smart Bidding Approach

Lands’ End Blends CLV With Google Smart Bidding

Lands’ End Achieves Impressive Growth

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Lands’ End Boosts New Customers by 33% YoY

Triangulation: How to Master Your Marketing Measurement and Maximize ROI

Google Performance Max: Using Predictive Intelligence to Win Loyal New Customers

End of Attribution – Why Incrementality Testing Offers Better Results

The Case For CLV-Centric Advertising: Mastering Data Activation

Google Smart Bidding – Even More About Data

Great ROAS, Terrible Results: The Case For CLV-Centric Advertising

Biddable Media, Data Activation & Crisis Management

The State Of Retail Media: Learnings from 100 Retail Brand Executives

image of Scott Galloway wih gray background and Slogan: Breakup of Big Tech

Scott Galloway – Breakup of Big Tech: Is it coming for Amazon, Google, Apple, and Facebook?

Espresso Shot: Google Smart Bidding

Espresso Shot: Customer Lifetime Value

Espresso Shot: Short-Term Profit & ROI

Visual representation of performance marketing showcasing the concept of incrementality value in a dynamic and engaging manner.

Espresso Shot: Incremental Value

Peter Fader Webinar CLV Adertising

Crealytics’ Retail Advertising Salon: CLV with Peter Fader

A graphic illustrating the fundamentals of performance marketing, highlighting key strategies and measurable outcomes.

Espresso Shot: Performance Marketing Introduction

Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.

4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing

Four experts discuss three effective methods for measuring marketing return on investment (ROI) in a professional setting.

4 Experts Break Down the Hidden Potential of MMM, MTA and Incrementality Testing-old

Report with title: Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

Great ROAS, Terrible Results: The Case for CLV-Centric Advertising

Report with title: The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation

The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation

Image shows title of report: A CEO’s Guide to Product Advertising

A CEO’s Guide to Product Advertising

Report cover with Title How to Master Incrementality on blue background

How To Master Incrementality

Report with black cover and title Adapting Automated Bidding For Long-Term Profit on blue background

Adapting Automated Bidding For Long-Term Profit

Event cover Retail MediaX 2024

Crealytics at Retail MediaX 2024

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Let's talk Triangulation at OMR 2024

Connected Commerce Summit

Crealytics at IAB Connected Commerce Summit 2023: Retail Reimagined

DMEXCO 2023 Event Banner with Text

Crealytics at DMEXCO 2023

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Crealytics Sets New Standards in Marketing Metrics with iCLV Measurement Platform

Book Cover Sponsored Products Benchmark Report H1 2024

Crealytics Releases H1 2024 Sponsored Products Benchmarks Report

Pentaleap Unveils Cutting-Edge Modular Platform to Revolutionize Retail Media Monetization

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