Presentations

OMR Masterclass 2024 Presentation

Google Performance Max: Using Predictive Intelligence to Win Loyal New Customers

End of Attribution – Why Incrementality Testing Offers Better Results

The Case For CLV-Centric Advertising: Mastering Data Activation

Google Smart Bidding – Even More About Data

Great ROAS, Terrible Results: The Case For CLV-Centric Advertising

Biddable Media, Data Activation & Crisis Management

The State Of Retail Media: Learnings from 100 Retail Brand Executives