Hamburg – May 9-10
Panel Session | MAY 10, 2023 at 14:40 – 15:25
The future of eCommerce: from retail media to omnichannel and marketplaces
Meet the Crealytics team at OMR
Andreas Reiffen
CEO
Markus Kurch
COO
Sarah Ritcher
Director Measurement Solutions Management
Luana Quaresima
Global Head of Digital Marketing
Nick Sifrin
Business Development
Rosaria Alfano
Director of Digital Marketing
Masterclass | May 10, 2023 at 16:45 – 18:15
Google Performance Max: Using Predictive Intelligence to Win Loyal New Customers
There is no doubt that Google Performance Max will become the new standard. While some marketers see it as a black box and complain about the lack of control, there is a unique opportunity for savvy marketers to get ahead of the game. To emerge as a winner from the current economic downturn, it’s essential to win loyal new customers and focus on profitable business growth. Learn how to steer Google’s AI-based ad format by:
- Feeding it with your first-party data and predictive intelligence
- Using best practices for structuring campaigns
- Optimizing creative ad strategies to attract shoppers across the funnel
Our speakers run PMax for leading eCommerce brands worldwide and look forward to sharing their insights with you.
