Hamburg – May 9-10

Hamburg | May 9 - 10

Let's talk business at OMR Festival

Panel Session | MAY 10, 2023 at 14:40 – 15:25

The future of eCommerce: from retail media to omnichannel and marketplaces

Meet the Crealytics team at OMR

Andreas Reiffen


Markus Kurch


Sarah Ritcher

Director Measurement Solutions Management

Luana Quaresima

Global Head of Digital Marketing

Nick Sifrin

Business Development

Rosaria Alfano

Director of Digital Marketing

Masterclass | May 10, 2023 at 16:45 – 18:15

Google Performance Max: Using Predictive Intelligence to Win Loyal New Customers

There is no doubt that Google Performance Max will become the new standard. While some marketers see it as a black box and complain about the lack of control, there is a unique opportunity for savvy marketers to get ahead of the game. To emerge as a winner from the current economic downturn, it’s essential to win loyal new customers and focus on profitable business growth. Learn how to steer Google’s AI-based ad format by:
Our speakers run PMax for leading eCommerce brands worldwide and look forward to sharing their insights with you.

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