![](https://crealytics.com/wp-content/uploads/2020/08/logo_crealytics.png)
Hamburg – May 9-10
![](https://crealytics.com/wp-content/uploads/2023/04/hero_image-1024x884.png)
![](https://crealytics.com/wp-content/uploads/2023/04/panelists_3-1024x899.png)
Panel Session | MAY 10, 2023 at 14:40 – 15:25
The future of eCommerce: from retail media to omnichannel and marketplaces
Meet the Crealytics team at OMR
![](https://crealytics.com/wp-content/uploads/2023/04/andi_rieffen.png)
Andreas Reiffen
CEO
![](https://crealytics.com/wp-content/uploads/2023/04/markus_kurch.png)
Markus Kurch
COO
![](https://crealytics.com/wp-content/uploads/2023/04/sarah_ritcher.png)
Sarah Ritcher
Director Measurement Solutions Management
![](https://crealytics.com/wp-content/uploads/2023/04/luana_quaresima-1.png)
Luana Quaresima
Global Head of Digital Marketing
![](https://crealytics.com/wp-content/uploads/2023/04/nick_sifrin.png)
Nick Sifrin
Business Development
![](https://crealytics.com/wp-content/uploads/2023/04/rosaria_alfano.png)
Rosaria Alfano
Director of Digital Marketing
Masterclass | May 10, 2023 at 16:45 – 18:15
Google Performance Max: Using Predictive Intelligence to Win Loyal New Customers
There is no doubt that Google Performance Max will become the new standard. While some marketers see it as a black box and complain about the lack of control, there is a unique opportunity for savvy marketers to get ahead of the game. To emerge as a winner from the current economic downturn, it’s essential to win loyal new customers and focus on profitable business growth. Learn how to steer Google’s AI-based ad format by:
- Feeding it with your first-party data and predictive intelligence
- Using best practices for structuring campaigns
- Optimizing creative ad strategies to attract shoppers across the funnel
Our speakers run PMax for leading eCommerce brands worldwide and look forward to sharing their insights with you.
![](https://crealytics.com/wp-content/uploads/2023/04/masterclass_image-653x1024.png)