Retail Media

Catch up to Amazon with the industry’s first retail media SSP

40% of Amazon’s EBITDA comes from selling ads. Sponsored products are the #1 profit driver. Let’s explore why they are leading the game and how you can supercharge your sponsored products with Crealytics.

3 reasons why Amazon outperforms other retailers with their sponsored products

1 | Relevancy
2 | number of ads
3 | demand partners

Amazon’s Sponsored Products are as relevant as their organic products

Unlike any other retailer, Amazon has built its ad business without disrupting the user experience and cannibalizing its retail business. Their AI-based search and personalization ensures that their sponsored products convert as well as their organic products.

Amazon is showing about 5x the number of sponsored products

Retailers are often cautious, showing no more than 10 sponsored products on a single page. Amazon plays by different rules – on some pages, about 40% of all products are sponsored.

Amazon allows 100+ demand partners to connect directly via their Ads API

Unlike most retailers who work with a single vendor, Amazon has made its sponsored products ad inventory programmatically available to hundreds of demand partners. This way, they amplify sales and get access to readily available budgets from thousands of brands and agencies.

Trusted by the world's leading retailers

Close the gap to Amazon with the industry's first Retail Media Supply-Side Platform

Boost the CTR of your existing sponsored products

We are additive to your incumbent preferred retail media vendors. Our invisible tech layer integrates with your own AI-based on-site search and personalization to improve the relevancy of your sponsored products. Get the most out of your partners.

Expand your inventory and generate more paid clicks

Now, as your sponsored products are as relevant as your organic products you no longer have to limit the inventory. Easily transform existing organic listings into sponsored results, without ever changing your page layout. You could technically make your entire grid inventory.

Run your own auction and connect multiple demand partners

Leverage our API and our auction decisioning engine to make your sponsored products inventory available to third party demand partners. This way, you can easily monetize the long tail of brands and gain access to agency budgets.