40% of Amazon’s EBITDA comes from selling ads. Sponsored products are the #1 profit driver. Let’s explore why they are leading the game and how you can supercharge your sponsored products with Crealytics.
Unlike any other retailer, Amazon has built its ad business without disrupting the user experience and cannibalizing its retail business. Their AI-based search and personalization ensures that their sponsored products convert as well as their organic products.
Unlike most retailers who work with a single vendor, Amazon has made its sponsored products ad inventory programmatically available to hundreds of demand partners. This way, they amplify sales and get access to readily available budgets from thousands of brands and agencies.
We are additive to your incumbent preferred retail media vendors. Our invisible tech layer integrates with your own AI-based on-site search and personalization to improve the relevancy of your sponsored products. Get the most out of your partners.
Leverage our API and our auction decisioning engine to make your sponsored products inventory available to third party demand partners. This way, you can easily monetize the long tail of brands and gain access to agency budgets.
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