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Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?

For retailers choosing a site monetization strategy, the choice between ad networks and private marketplaces is more complex than it seems on first pass. Read on to discover which offers better value – and how an emerging alternative might just trump both. Online retailers fight a permanent battle for revenue. Yet site monetization, with its […]

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Retail Media’s Future: Eight Predictions

Leave a Comment / Blog / Ana-Laura Zain

This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product Ads, Retail Media and Amazon. Over 150 brands and retailers attended the conference, from giants like PepsiCo and Ralph Lauren to successful start-ups. We’ve highlighted some of the day’s major talking points – from marketplaces to mediation. Here are eight

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Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?

Retail Media’s Future: Eight Predictions

Search Marketing in 2019: What will happen?

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