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Advanced Targeting: Why “movable middles” can be a game changer for your business

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In a world where precision and profitability are the cornerstones of marketing success, relying solely on traditional metrics like revenue or customer acquisition is no longer enough. MMA and Neustar have written a very insightful research whitepaper, outlining that the movable middles are a key new target group. By trimming off consumers who are very […]

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Basics to Brilliant: Futureproofing eCommerce with CLV bidding

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Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns.  If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV

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Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

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Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing. Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of a

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Crealytics Celebrates International Women's Day 2018

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Every March 8, the world honors International Women’s Day (IWD): a celebration of women’s achievements—whether cultural, political, economic or otherwise. This year, IWD highlights the need for society to #PressforProgress. In an industry sometimes guilty of being male-oriented, Crealytics is proud to celebrate our female colleagues’ accomplishments. We sat down with six colleagues to discuss

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