After two consecutive quarters of negative gross domestic product (GDP), signs indicate that the U.S. has entered a recession. In this harsh economic climate, eCommerce marketers must consider how and if preserving profit margins will influence long-term goals. After all, focusing on customers with the highest customer lifetime value (CLV) typically costs more than focusing …

How to Boost the Profitability of Your eCommerce Business (5 Steps) Read More »

With inflation at its highest in four decades, both paid media budgets and consumers’ wallets face economic stress this holiday season. Despite these unprecedented challenges, eCommerce marketers can ensure success during peak season and in the long-term. To help you execute an effective holiday performance marketing strategy that is resilient to today’s economic challenges, we’ve …

How to Adjust Your Holiday Marketing Strategy for 2022 Read More »

According to a September Fed survey, there’s a 52% chance the U.S. could enter a recession in the next 12 months. Already, many of us feel the pressures of rising inflation, a declining stock market, and growing unemployment. During downturns, marketing budgets are often the first to get slashed — so how can organizations effectively …

How to Recession-Proof Your Paid Media Strategy Read More »