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Performance Marketing
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Amazon & Marketplace Services
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Incrementality + Attribution
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Search Platform
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About Us
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Performance Marketing
Agency Services
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Paid Social & Programmatic
Amazon & Marketplace Services
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Blog
Everything You Thought You Knew About Audience Targeting is Wrong.
It may be an eCommerce staple for many, but audience targeting has passed its sell-by date. Want an edge in online retail? Prioritize data-driven, customer-centricity instead.
Luke Metcalfe
July 28, 2020