This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over 100 years. John Wanamaker founded a successful department store back in 1888. He ploughed lots of money into advertising, and his observation remains just as relevant today. “Half the money […]
Incrementality in Performance Advertising Read More »
Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your business and customer base. Learn how smarter data ingestion and data maturity can help online retailers stand out from the crowd. Plenty of industries have experienced their watershed moment. From
Data maturity: #1 Priority in Performance Advertising Read More »
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
Great ROAS, Terrible Results: The Case For CLV-Centric Advertising Read More »
Since the dawn of eCommerce, retailers have relied on ROAS as their go-to metric. Not anymore.
Great ROAS, Terrible Results: The Case for CLV-Centric Advertising Read More »
Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our final video in this series explains the concept of Customer Lifetime Value (CLV) – and why you should consider it in your ad campaigns.Smart online retailers have increasingly adopted Customer Lifetime Value as a Key
Effective Performance Advertising 4/4: Customer Lifetime Value Read More »
You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll find an unending number of metrics out there. However,
5 of the Most Critical Key Performance Indicators in eCommerce Read More »
