“Retailers have been flying blind when it comes to measuring the effectiveness of their paid media,” said Andreas Reiffen, Founder and CEO of Crealytics. “With the iCLV Measurement Platform, we offer a clear line of sight into which marketing activities are truly driving incremental sales, so they can stop wasting ad dollars and start investing in the right channels, tactics, and customer acquisition approaches.” 

To overcome the flaws of legacy attribution models, the iCLV platform leverages advanced techniques like geo-based incrementality testing to isolate the causal impact of marketing efforts. Its marketing mix models and multi-touch attribution models are calibrated with real-world incrementality data, rather than assumptions.  

“The Crealytics iCLV Measurement Platform blends incrementality tests, MMM and MTA in one product. Triangulating these measurement techniques is the gold standard of future-proof marketing measurement and will help businesses better understand the impact of their media investment,” said Andrew Covato, Founder Growth by Science. Formerly at Snap, Netflix, Meta, Google. 

“The future of marketing analytics is about combining multiple measurement methodologies into a unified, omnichannel view,” said Sarah Richter, Director of Measurement Solutions at Crealytics. “With the iCLV platform, we’re empowering retailers to see the full picture of their marketing performance, from incrementality tests on the ground up to top-line business results. No more relying on Frankenstein solutions – our integrated platform is a single source of marketing truth.”