If you hadn’t already noticed, convergence looms larger than ever in big tech. Its players increasingly mirror the features and business models of their rivals’ in order to grow. The announcements at Google Marketing Live 2019 made no exception to that.Google’s Marketing Live announced many new ad formats and products. In today’s blog, we’ll focus […]
Opinion: Google Marketing Live 2019 Read More »
Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns. If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV
Basics to Brilliant: Futureproofing eCommerce with CLV bidding Read More »
Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question.Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product Ads,
NY KnowGo is back for 2019 Read More »
In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When
Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1) Read More »
Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing. Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of a
Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing Read More »
The retail media market needs a paradigm shift. Sponsored Product Ads (SPA) represent a key component of this arena, and fuel the need for its change. This article addresses what Sponsored Product Ads are, their current status, why retailers and brands should pay close attention – and why the landscape requires a serious shake-up. The
Retail Media in the Age of Performance Advertising Read More »
On October 10, Crealytics hosted its inaugural “NY KnowGO.” This exclusive, one-day event focused on digital Co-op and Sponsored Product Ads. It welcomed 16 of the top 50 U.S. retailers—including Kohl’s, Under Armour, Urban Outfitters and Foot Locker—as well as leading brands and technology vendors. Several industry leaders delivered lively presentations at the conference. Want
Seven Things We Learned from NY KnowGO 2018 Read More »
With January in full swing, the search marketing industry faces a raft of fresh questions—not least about automation. What will happen in the next 12 months? Might Google Smart Bidding transform the industry? Can we expect anything new in the realm of Sponsored Product Ads? Will online retailers bring the fight to Amazon? And could
Search Marketing in 2019: What will happen? Read More »
As the competition for exposure and positioning on traditional PLA networks like Google Shopping heightens, many brands and retail marketplaces are turning their attention to an alternative form of CPC advertising.Sponsored Product Ads (SPA) (also called Promoted Listings, Promoted Product Ads (PPA)) are an advertising format that allows brands to pay for better placement on
The Sponsored Product Ad Ecosystem is Broken Read More »
Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our final video in this series explains the concept of Customer Lifetime Value (CLV) – and why you should consider it in your ad campaigns.Smart online retailers have increasingly adopted Customer Lifetime Value as a Key
Effective Performance Advertising 4/4: Customer Lifetime Value Read More »
