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Ana-Laura Zain

How to Collect and Harness Data to Improve eCommerce Personalization

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Ecommerce professionals value the importance of personalization. Its use in digital marketing makes customers more likely to buy from a retailer.  It also increases the conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, personalization requires data to be effective. The more that you know about your customers, the […]

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Power of Effective Referral Programs (and how to run them)

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There are few eCommerce marketing tactics more reliable and beneficial than referral marketing. Also known as word-of-mouth marketing, referral marketing is simply the practice of buying products based on the opinions, influence, or referral of someone that has bought that product in the past. We’ve all done it. Maybe you’ve been recommended a new product

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Five Strategies to Increase Your Average Order Value

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In retail, you’re always looking for ways to increase sales, retain customers, and improve the conversion rates of your product pages. Sadly, eCommerce companies often focus too much on driving new traffic and generating new buyers. In fact, they could increase their revenue more quickly by catering to existing customers. If you run a mid

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5 of the Most Critical Key Performance Indicators in eCommerce

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You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll find an unending number of metrics out there. However, 

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How Retailers Can Bridge The Gap Between Digital and In-Store Interactions

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For shoppers, the line between online and offline experiences has become increasingly blurred. As more retailers implement new technology and practices that help to bridge the two, they set new standards in their wake. Consumers have begun to expect that their online interactions with brands will translate to their in-store experiences. Future success in the

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5 Tech Trends that Will Reshape Retail In the Next Decade

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The retail industry is changing at a rapid speed. As consumers shift their spending habits toward digital mediums, retailers have looked to establish a competitive edge—and give customers more reason to shop with them. Over the next decade, several emerging technologies could play a key role in retail’s future. Keep an eye on these tech

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How Retailers Can Prepare for Digital Wallets and Mobile Payments

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Shoppers increasingly rely on their smart devices. They use their phones to research products, read customers reviews, and compare prices between locations. In the near future, they will do the same to make payments at cash registers. Mobile payments aren’t a new idea. They have been a source of discussion and concern in the retail

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