International Fashion Retailer Boosts New Customers 22% Using Data Activation
International Fashion Retailer Boosts New Customers 22% Using Data Activation Read More »
End of Attribution – Why Incrementality Testing Offers Better Results
You’ll hear about the latest innovations in digital experimentation and paid media execution…
End of Attribution – Why Incrementality Testing Offers Better Results Read More »
The Case For CLV-Centric Advertising: Mastering Data Activation
Join leaders from Google, RTW Tradewinds and Crealytics to hear practical advise…
The Case For CLV-Centric Advertising: Mastering Data Activation Read More »
Google Smart Bidding – Even More About Data
Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.
Google Smart Bidding – Even More About Data Read More »
Great ROAS, Terrible Results: The Case For CLV-Centric Advertising
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
Great ROAS, Terrible Results: The Case For CLV-Centric Advertising Read More »
Biddable Media, Data Activation & Crisis Management
In this webinar, Andreas Reiffen (CEO, Crealytics) examines Covid-19 traffic trends, mitigation strategies for the short term, and how smarter data ingestion provides the best long-term medicine.
Biddable Media, Data Activation & Crisis Management Read More »
Espresso Shot: Incremental Value
What is incremental value? How do you measure it as part of your performance campaigns? Watch and find out.
Espresso Shot: Incremental Value Read More »
Espresso Shot: Short-Term Profit & ROI
Find out why just measuring for revenue is problematic – and what the solution is.
Espresso Shot: Short-Term Profit & ROI Read More »
Espresso Shot: Customer Lifetime Value
We explain what CLV is and why focusing on it is better for a company’s long-term profitability.
Espresso Shot: Customer Lifetime Value Read More »
Espresso Shot: Google Smart Bidding
Google’s automated bidding strategies (“Smart Bidding”) promise an easier life for online retailers, especially when it comes to achieving Return on Ad Spend (ROAS) targets.
Espresso Shot: Google Smart Bidding Read More »