- Videos
Espresso Shot: Google Smart Bidding
Google’s automated bidding strategies (“Smart Bidding”) promise an easier life for online retailers, especially when it comes to achieving Return on Ad Spend (ROAS) targets.
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Case Study
How New Look Adapted its Microsoft Ads Strategy to Grow Channel Revenue 257%
New Look, a leading fashion retailer, successfully shifted its business model to emphasize digital with the pandemic. Its mission statement describes how today’s approach reflects a “changing
Emily Hunt
March 6, 2023
Blog
3 Lessons from Amazon Sponsored Products To Ensure Your Retail Media Success
Amazon has become a retail media machine, with ad sales generating more than $31 billion in revenue in 2021 and $9.5 billion in Q3 last
Emily Hunt
January 24, 2023
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