Crealytics’ Three-Minute Briefs: Data Automated Bidding for Long-Term Profit
Feed your systems with smarter data and target your most profitable customers. Make the most of your customer data and generate long-term profit.This Three-Minute Brief explores automated bidding – and how you can adapt it successfully.
What will I learn from this download?
- How to optimize for long-term profit
- How to leverage the efficiency of Google Smart Bidding for the right KPIs
- How to determine your average customer worth
- How to inform your bids with the most accurate data possible
- Track your results using customer cohorts and aggregate data
