performance marketing

Winning at Holiday Sales: A TikTok Strategy Guide for Brands

Do you want to tap into younger audiences, boost sales and strengthen brand awareness this holiday season? It’s not too late!   As the holiday season is in full swing, brands have a prime opportunity to leverage TikTok’s dynamic platform to boost sales and captivate shoppers. 61% of TikTok users are discovering new brands on the […]

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Data maturity: #1 Priority in Performance Advertising

Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your business and customer base. Learn how smarter data ingestion and data maturity can help online retailers stand out from the crowd. Plenty of industries have experienced their watershed moment. From

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Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization.Online retailers care deeply about the profit from any given order. Different factors influence the value of each conversion for your business: category margins, discounts and advertising costs.But

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