Sponsored Products

Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success

This webinar hosted in partnership with AdExchanger offers an exclusive preview of the highly anticipated “2024 Sponsored Products Benchmarks Report.” This comprehensive report aggregates publicly available search results data on sponsored products collected from 9 U.S.-based retail media websites (desktop) over Q3 2023-Q1 2024, providing a representative set of more than 2500 keywords across various categories.

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New Year, New You? Check Out These Category Trends in Sponsored Search

While the festive peak may have passed, some product categories started 2024 with a bang.  As part of our Sponsored Products Benchmark Report, we collect data on many aspects of the sponsored products landscape in retail media across major US retailers. Here’s a snapshot of what we saw over the holiday season.  A Christmas Peak 

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3 Lessons from Amazon Sponsored Products To Ensure Your Retail Media Success

Amazon has become a retail media machine, with ad sales generating more than $31 billion in revenue in 2021 and $9.5 billion in Q3 last year, making it the biggest online ad seller in the U.S., right behind Google and Facebook. With retail media’s takeover of digital advertising, other retailers have also entered the ad

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Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?

For retailers choosing a site monetization strategy, the choice between ad networks and private marketplaces is more complex than it seems on first pass. Read on to discover which offers better value – and how an emerging alternative might just trump both. Online retailers fight a permanent battle for revenue. Yet site monetization, with its

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NY KnowGo is back for 2019

Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question.Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product Ads,

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Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1)

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When

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Seven Things We Learned from NY KnowGO 2018

On October 10, Crealytics hosted its inaugural “NY KnowGO.” This exclusive, one-day event focused on digital Co-op and Sponsored Product Ads. It welcomed 16 of the top 50 U.S. retailers—including Kohl’s, Under Armour, Urban Outfitters and Foot Locker—as well as leading brands and technology vendors. Several industry leaders delivered lively presentations at the conference. Want

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