OMR Masterclass 2024 Presentation
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OMR Masterclass 2024
Is a single source of truth in marketing a sheer fantasy or a feasible reality? Digital media platforms operate as siloed walled gardens, each with its own measurement methodology.
On the other hand, privacy shifts make understanding marketing ROI a harder-than-ever challenge. By Q3 2024, the deprecation of third-party cookies and 75% of users opting out of app tracking will impact $600 billion in digital ad spending.
This demands a new marketing measurement approach.
Triangulation—combining Incrementality Testing, Marketing Mix Modeling, and Multi-Touch Attribution—offers a solution.
Mastering this comprehensive approach will equip marketers to navigate complexities and drive sustainable growth in a world of scarce user-level data.
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Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success
This webinar hosted in partnership with AdExchanger offers an exclusive preview of the highly anticipated “2024 Sponsored Products Benchmarks Report.” This comprehensive report aggregates publicly available search results data on sponsored products collected from 9 U.S.-based retail media websites (desktop) over Q3 2023-Q1 2024, providing a representative set of more than 2500 keywords across various categories.
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New Year, New You? Check Out These Category Trends in Sponsored Search
While the festive peak may have passed, some product categories started 2024 with a bang. As part of our Sponsored Products Benchmark Report, we collect data on many aspects of the sponsored products landscape in retail media across major US retailers. Here’s a snapshot of what we saw over the holiday season. A Christmas Peak
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3 Lessons from Amazon Sponsored Products To Ensure Your Retail Media Success
Amazon has become a retail media machine, with ad sales generating more than $31 billion in revenue in 2021 and $9.5 billion in Q3 last year, making it the biggest online ad seller in the U.S., right behind Google and Facebook. With retail media’s takeover of digital advertising, other retailers have also entered the ad
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NY KnowGO Launches Four Online Workshops for 2020
NY KnowGO – the only conference dedicated to Retail Media, Sponsored Product Ads and Performance Advertising – kicks off in a brand-new format this October. During four exclusive online workshops, brands and retailers can engage directly with forward-thinking peers on how to shape their strategies in the short-, mid- and long-term future. Following 2018
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Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?
For retailers choosing a site monetization strategy, the choice between ad networks and private marketplaces is more complex than it seems on first pass. Read on to discover which offers better value – and how an emerging alternative might just trump both. Online retailers fight a permanent battle for revenue. Yet site monetization, with its
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Retail Media’s Future: Eight Predictions
This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product Ads, Retail Media and Amazon. Over 150 brands and retailers attended the conference, from giants like PepsiCo and Ralph Lauren to successful start-ups. We’ve highlighted some of the day’s major talking points – from marketplaces to mediation. Here are eight
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NY KnowGo is back for 2019
Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question.Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product Ads,
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