Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed.Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big shift […]
Effective Performance Advertising 1/4: Overview Read More »
Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization.Online retailers care deeply about the profit from any given order. Different factors influence the value of each conversion for your business: category margins, discounts and advertising costs.But
Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI Read More »
For many companies, remarketing lists for search ads (RLSA) can represent a significant stream of revenue. Since their debut in 2012 they’ve grown steadily in popularity, in no small part due to their ability to connect with prospects already aware of their brand. Online buyers take notice of retargeted ads, and are more likely to
How to Create Successful RLSA Campaigns Read More »
When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market.Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline advertising. Traditional flyers – and classified ads in local magazines – reigned supreme. But
Smart Campaigns: Google Ads Champions Small Businesses Read More »
In eCommerce, connecting with your target audience plays a key role in your success. It’s your bread and butter, and you live and die by your ability to actively engage your audience. That’s why a customer leaving your website without making a purchase is such a big deal. You’ve already spent time, effort, and investment
5 Top Tips for Retargeting eCommerce Ads Read More »
Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance
Effective Performance Advertising 2/4: Incremental Value Read More »
Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter.Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are steps that you can take to reduce their rate—and create a more consistent experience
How to Shrink Cart Abandonment Rates Read More »
Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before.Look at the numbers below. They climb upwards, rapidly, each year:
Chasing Unicorn Keywords: Explaining Scarce Data Bidding Read More »
Working to improve the conversion rates of your product pages and website is an ongoing task for eCommerce companies. Tweaks can always be made. Visitor behavior can change over time. Split testing never ends: there is always more work to be done.But where do you start? What areas of your website should you put the
eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales Read More »
Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills.But here’s the thing. They’re both different sides of the same coin: search.Scratch the
PPC vs. SEO: What is the Relationship in Ecommerce? Read More »
