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Google Performance Max: Using Predictive Intelligence to Win Loyal New Customers

Veronica Romero

How New Look Adapted its Microsoft Ads Strategy to Grow Channel Revenue 257%

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New Look, a leading fashion retailer, successfully shifted its business model to emphasize digital with the pandemic. Its mission statement describes how today’s approach reflects a “changing retail landscape and a world of new customers, new challenges, and new opportunities.” This statement also reflects New Look’s and Crealytics’ joint strategy: to focus performance advertising on breaking into …

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Scaling Sponsored Products: How One Retailer Grew its Retail Media Business

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Challenge: Retail Media Relevance  A nationally known office supplies retailer with close to $10 billion in revenue aggressively planned to scale its retail media business. Yet, it noticed a concerning pattern while reviewing its’ existing retail media platform as its Head of Retail Media explains:  “We could clearly see that our customers didn’t click sponsored …

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