New Look, a leading fashion retailer, successfully shifted its business model to emphasize digital with the pandemic. Its mission statement describes how today’s approach reflects a “changing retail landscape and a world of new customers, new challenges, and new opportunities.” This statement also reflects New Look’s and Crealytics’ joint strategy: to focus performance advertising on breaking into
Challenge: Retail Media Relevance A nationally known office supplies retailer with close to $10 billion in revenue aggressively planned to scale its retail media business. Yet, it noticed a concerning pattern while reviewing its’ existing retail media platform as its Head of Retail Media explains: “We could clearly see that our customers didn’t click sponsored
Lands’ End asked Crealytics to build upon its strategic vision: driving better new customer acquisition in the U.S., U.K., and EU markets.