Ali Sasso

Revolutionizing Customer Acquisition: A Deep Dive into Google’s PMax Features

For digital marketers, acquiring new customers is not just a goal; it’s an essential strategy for growth and sustainability. Google’s Performance Max (PMax) offers features for customer acquisition, specifically tailored to enhance lifetime value (LTV) and strategic targeting. In this article, you will learn a few strategies to help you leverage these features and unlock […]

Revolutionizing Customer Acquisition: A Deep Dive into Google’s PMax Features Read More »

Aiming for high ROAS won’t help. Why?

Auditing the marketing spend for a mid-luxury fashion brand, in collaboration with our Management Consulting partner. Can you imagine if you discovered that one of your e-commerce clients spent €5.3M of last year’s paid marketing budget targeting existing customers who would have bought without seeing ads? A massive waste and huge opportunity for improvement.  This

Aiming for high ROAS won’t help. Why? Read More »