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Sarah Mackinnon

Mastering eCommerce & Onsite Monetization: Sponsored Products’ Hidden Potential

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From online travel agencies to payment platforms, everyone is getting into retail media these days.  Expedia has just launched a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.”   United Airlines is running a “real-time, adtech-enabled traveler media network where brands have already started […]

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What is a Retail Media SSP and Do I Need One?

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The retail media industry is rapidly evolving, becoming a crucial channel for brands to reach consumers. However, the landscape has traditionally been dominated by a few major players, creating barriers to entry for smaller brands.   Democratizing retail media is essential for fostering a more inclusive and competitive market through programmatic advertising and Open Real-Time Bidding

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4 Experts Break Down 3 Ways of Measuring ROI in Marketing: MMM, MTA, and Incrementality Testing 

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POV: You’re a performance marketer in a new role, and you have a pot of money to spend. It’s time to make some key decisions around how to allocate your budget to specific marketing channels and campaigns.  But…you’re beginning to lose confidence in the results of your attribution model. You’re seeing:  Getting a good sense

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Crealytics Releases Q1 2024 Sponsored Products Benchmarks Report Unveiling Trends, Opportunities, and Strategies for Retail Media Success

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NEW YORK, April 28, 2024 — Crealytics, a leading adtech firm in the retail media industry, today announced the webinar release of its highly anticipated report “Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success”. The comprehensive analysis provides an in-depth look at the current state of sponsored products advertising and reveals key trends,

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The Post-Exposure Attribution Trap: How Digital Ad Spend is Being Misallocated

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In our last discussion with ad and martech expert Andrew Covato (ex-eBay, Google, Meta, Netflix), we explored how marketers should navigate common obstacles to adopting an incremental approach to measurement.  This follow-up Q&A delves into how optimizing for correlative (vs causal) data has led many marketers to waste ad spend on campaigns that aren’t delivering

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Beyond the Quick Win: Why Revenue and New Customers Aren’t Enough 

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Beginning to question the accuracy of results coming out of your ad platforms and attribution model? Last week, we spoke with Sarah Richter, our Director of Measurement Solutions to find out how she advises performance marketers at eCommerce brands who are in this situation. Get her perspective on a few common “vanity metrics” that lead

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The 4 Reasons Why Marketers Are Hesitant About Incrementality

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A few weeks back, we had a great conversation on measurement with ex-eBay, Google, Meta, Netflix and ad and martech expert, Andrew Covato. He now runs his own measurement consultancy Growth by Science, advising companies of all shapes and sizes from start-ups to Fortune 500 enterprises.   We discussed how marketers can navigate some of the

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How can retail media networks improve relevance beyond keyword data?

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Retail Media Networks (RMNs) who don’t cover multiple word searches are leaving money on the table.  For half of the 10 U.S. Retail Media Networks included in our Sponsored Products Benchmark Report (2023), sponsored product ad coverage decreases as search queries increase in number of words.    Below we see, as search queries increase from two

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Grocery Retail Media Networks Lead the Charge with Sponsored Products

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In this deep dive data set from our Sponsored Products Benchmarks Report, we see US grocery retail media networks leading the charge with more sponsored product placements and more ad coverage than other verticals.  Below, our Chief Sales Officer Lars Djuvik and Vice President of Sales Paul Dahill dig into why grocery has seen such

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Infographic: Top RMNs Secret Recipe for Sponsored Products 

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Have you read our Q4 2023 Sponsored Products Benchmark Report yet?  If so…you know how the top 10 most successful US retail media networks are using sponsored product ads and now you want to get started on your 2024 strategy.  If not… download it here for the full data analysis.   TLDR? Below, we’ve included the

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