POV: You’re a performance marketer in a new role, and you have a pot of money to spend. It’s time to make some key decisions around how to allocate your budget to specific marketing channels and campaigns. But…you’re beginning to lose confidence in the results of your attribution model. You’re seeing: Getting a good sense […]
NEW YORK, April 28, 2024 — Crealytics, a leading adtech firm in the retail media industry, today announced the webinar release of its highly anticipated report “Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success”. The comprehensive analysis provides an in-depth look at the current state of sponsored products advertising and reveals key trends,
In our last discussion with ad and martech expert Andrew Covato (ex-eBay, Google, Meta, Netflix), we explored how marketers should navigate common obstacles to adopting an incremental approach to measurement. This follow-up Q&A delves into how optimizing for correlative (vs causal) data has led many marketers to waste ad spend on campaigns that aren’t delivering
The Post-Exposure Attribution Trap: How Digital Ad Spend is Being Misallocated Read More »
Beginning to question the accuracy of results coming out of your ad platforms and attribution model? Last week, we spoke with Sarah Richter, our Director of Measurement Solutions to find out how she advises performance marketers at eCommerce brands who are in this situation. Get her perspective on a few common “vanity metrics” that lead
Beyond the Quick Win: Why Revenue and New Customers Aren’t Enough Read More »
A few weeks back, we had a great conversation on measurement with ex-eBay, Google, Meta, Netflix and ad and martech expert, Andrew Covato. He now runs his own measurement consultancy Growth by Science, advising companies of all shapes and sizes from start-ups to Fortune 500 enterprises. We discussed how marketers can navigate some of the
The 4 Reasons Why Marketers Are Hesitant About Incrementality Read More »
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. The credit for this timeless quote goes to John Wanamaker (1838-1922), a successful American department store magnate. Fast forward one hundred years later…and marketers are still struggling with the same problem. The goal of incrementality is to answer
What is incrementality measurement in marketing? Read More »
