Wondering how retail media experts recommend scaling retail media networks (RMN) should integrate sponsored products? Curious to find out why fixed versus flexible ad placements are a critical consideration? We consulted a handful of retail media experts, and we have answers. Before launching our 2023 Sponsored Products Benchmarks Report, we shared the data with former …
Two weeks ago at IAB Connected Commerce Summit, our very own Andreas Reiffen participated in a panel discussion titled “Retail Media 2.0: Balancing Personalization and Monetization” with Parbinder Dhariwal, CVS Media Exchange and Danielle Brown, Disney Advertising Sales, moderated by our McKinsey partner, Quentin George. The discussion revolved around creating great customer experiences, the trade-offs …
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. The credit for this timeless quote goes to John Wanamaker (1838-1922), a successful American department store magnate. Fast forward one hundred years later…and marketers are still struggling with the same problem. The goal of incrementality is to answer …
What is incrementality measurement in marketing? Read More »
