OMR Masterclass 2024 Presentation
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retail media
OMR Masterclass 2024
Is a single source of truth in marketing a sheer fantasy or a feasible reality? Digital media platforms operate as siloed walled gardens, each with its own measurement methodology.
On the other hand, privacy shifts make understanding marketing ROI a harder-than-ever challenge. By Q3 2024, the deprecation of third-party cookies and 75% of users opting out of app tracking will impact $600 billion in digital ad spending.
This demands a new marketing measurement approach.
Triangulation—combining Incrementality Testing, Marketing Mix Modeling, and Multi-Touch Attribution—offers a solution.
Mastering this comprehensive approach will equip marketers to navigate complexities and drive sustainable growth in a world of scarce user-level data.
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NY KnowGO Launches Four Online Workshops for 2020
NY KnowGO – the only conference dedicated to Retail Media, Sponsored Product Ads and Performance Advertising – kicks off in a brand-new format this October. During four exclusive online workshops, brands and retailers can engage directly with forward-thinking peers on how to shape their strategies in the short-, mid- and long-term future. Following 2018
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The State Of Retail Media: Learnings from 100 Retail Brand Executives
As well as extensive insight into brands’ best practices around retail media, you’ll learn how to improve your assortment strategies, and how to manage your relationship between D2C, wholesale and marketplaces.
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Retail Media’s Future: Eight Predictions
This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product…
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Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?
For retailers choosing a site monetization strategy, the choice between ad networks and private marketplaces is more complex than it seems on first pass. Read on to discover which offers better value – and how an emerging alternative might just trump both. Online retailers fight a permanent battle for revenue. Yet site monetization, with its
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Retail Media’s Future: Eight Predictions
This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product Ads, Retail Media and Amazon. Over 150 brands and retailers attended the conference, from giants like PepsiCo and Ralph Lauren to successful start-ups. We’ve highlighted some of the day’s major talking points – from marketplaces to mediation. Here are eight
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NY KnowGo is back for 2019
Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question.Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product Ads,
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Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1)
In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When
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