retail media

One of the findings from our Sponsored Products Benchmarks Report was that the US fashion industry tended to monetize less with sponsored products in search, compared to other categories. Are you surprised? We weren’t.  Analysis: Why is Fashion Late to the Retail Media Party? Our CEO, Andreas Reiffen weighs in.  “For a long time, fashion […]

Wondering how retail media experts recommend scaling retail media networks (RMN) should integrate sponsored products? Curious to find out why fixed versus flexible ad placements are a critical consideration?  We consulted a handful of retail media experts, and we have answers.   Before launching our 2023 Sponsored Products Benchmarks Report, we shared the data with former

Two weeks ago at IAB Connected Commerce Summit, our very own Andreas Reiffen participated in a panel discussion titled “Retail Media 2.0: Balancing Personalization and Monetization” with Parbinder Dhariwal, CVS Media Exchange and Danielle Brown, Disney Advertising Sales, moderated by our McKinsey partner, Quentin George.  The discussion revolved around creating great customer experiences, the trade-offs

Retail Media is currently a hotbed of innovation. There seem to be daily announcements about new channels, capabilities, or partnerships from one of the many networks and vendors in the Retail Media ecosystem. The trend in Retail Media leans towards ‘more’: more channels and inventory, more audiences and data, and more transparency. What began as

With gross margins that can reach 70-90% — far exceeding other areas of retail — it’s no surprise that agencies and eCommerce brands are excited to take retail media to the next level with full funnel marketing services. By offering brand partners integrated advertising solutions that combine on and offsite placements and unify measurements, retailers

Experts predict that the retail media industry will drive over $60 billion in revenue by the end of 2024 — nearly triple the amount at year-end 2020. With this accelerated growth, eCommerce brands are quickly adopting retail media platforms to monetize and deepen relationships with brand partners. Yet, the rush to introduce retail media partners

With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear that the industry’s on a roll. In order to seize opportunities in this latest wave of digital advertising, you need to be fluent in the lingo. That’s why we’ve launched the Ultimate Retail Media Glossary to be your guide.

Miss DMEXCO 2022 last month? Don’t worry. I’ve got you covered with highlights from Europe’s largest digital marketing and technology event. Read on as I hone in on sessions related to retail media, the latest boom in digital advertising, and my focus as Senior Product Manager for Crealytics retail media solution. The takeaway countdown begins.

Congrats! You’ve launched a retail media network! With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear you’ve seized an opportunity in the fast-growing, new wave of digital advertising For a while, only major retailers like Amazon and Walmart had the resources for retail media networks, which they could