Amazon has become a retail media machine, with ad sales generating more than $31 billion in revenue in 2021 and $9.5 billion in Q3 last year, making it the biggest online ad seller in the U.S., right behind Google and Facebook. With retail media’s takeover of digital advertising, other retailers have also entered the ad […]
3 Lessons from Amazon Sponsored Products To Ensure Your Retail Media Success Read More »
With gross margins that can reach 70-90% — far exceeding other areas of retail — it’s no surprise that agencies and eCommerce brands are excited to take retail media to the next level with full funnel marketing services. By offering brand partners integrated advertising solutions that combine on and offsite placements and unify measurements, retailers
Why Retail Media Networks Need to Offer Full Funnel Marketing (5 Reasons) Read More »
Experts predict that the retail media industry will drive over $60 billion in revenue by the end of 2024 — nearly triple the amount at year-end 2020. With this accelerated growth, eCommerce brands are quickly adopting retail media platforms to monetize and deepen relationships with brand partners. Yet, the rush to introduce retail media partners
Guide to Navigating Consumer Privacy and Retail Media Networks Read More »
With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear that the industry’s on a roll. In order to seize opportunities in this latest wave of digital advertising, you need to be fluent in the lingo. That’s why we’ve launched the Ultimate Retail Media Glossary to be your guide.
Your Ultimate Retail Media Glossary Read More »
Miss DMEXCO 2022 last month? Don’t worry. I’ve got you covered with highlights from Europe’s largest digital marketing and technology event. Read on as I hone in on sessions related to retail media, the latest boom in digital advertising, and my focus as Senior Product Manager for Crealytics retail media solution. The takeaway countdown begins.
Top 10 Retail Media Takeaways: DMEXCO 2022 Read More »
Congrats! You’ve launched a retail media network! With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear you’ve seized an opportunity in the fast-growing, new wave of digital advertising For a while, only major retailers like Amazon and Walmart had the resources for retail media networks, which they could
Insider’s Guide to Scaling Your Retail Media Network Read More »
NY KnowGO – the only conference dedicated to Retail Media, Sponsored Product Ads and Performance Advertising – kicks off in a brand-new format this October. During four exclusive online workshops, brands and retailers can engage directly with forward-thinking peers on how to shape their strategies in the short-, mid- and long-term future. Following 2018
NY KnowGO Launches Four Online Workshops for 2020 Read More »
Crealytics & eTail Present: The State of Retail Media in 2020: B2C Brands Share Strategies and Expectations for Multi-Channel Marketing, Advertising and Sales Retail Media holds increasing sway for brands. We interviewed 100 leading executives to get the inside-track on their decision making process, from current best practices to shifting wholesale, D2C and marketplace relationships.
The State Of Retail Media in 2020 Read More »
As well as extensive insight into brands’ best practices around retail media, you’ll learn how to improve your assortment strategies, and how to manage your relationship between D2C, wholesale and marketplaces.
The State Of Retail Media: Learnings from 100 Retail Brand Executives Read More »
This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product…
Retail Media’s Future: Eight Predictions Read More »
