Crealytics & eTail Present: The State of Retail Media in 2020: B2C Brands Share Strategies and Expectations for Multi-Channel Marketing, Advertising and Sales Retail Media holds increasing sway for brands. We interviewed 100 leading executives to get the inside-track on their decision making process, from current best practices to shifting wholesale, D2C and marketplace relationships. […]
As well as extensive insight into brands’ best practices around retail media, you’ll learn how to improve your assortment strategies, and how to manage your relationship between D2C, wholesale and marketplaces.
This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product…
For retailers choosing a site monetization strategy, the choice between ad networks and private marketplaces is more complex than it seems on first pass. Read on to discover which offers better value – and how an emerging alternative might just trump both. Online retailers fight a permanent battle for revenue. Yet site monetization, with its
This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product Ads, Retail Media and Amazon. Over 150 brands and retailers attended the conference, from giants like PepsiCo and Ralph Lauren to successful start-ups. We’ve highlighted some of the day’s major talking points – from marketplaces to mediation. Here are eight
Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question.Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product Ads,
In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When
The retail media market needs a paradigm shift. Sponsored Product Ads (SPA) represent a key component of this arena, and fuel the need for its change. This article addresses what Sponsored Product Ads are, their current status, why retailers and brands should pay close attention – and why the landscape requires a serious shake-up. The