retail media

7 Onsite Recommendations from Industry Leaders to Help you Scale Your Retail Media Network

Wondering how retail media experts recommend scaling retail media networks (RMN) should integrate sponsored products? Curious to find out why fixed versus flexible ad placements are a critical consideration?  We consulted a handful of retail media experts, and we have answers.   Before launching our 2023 Sponsored Products Benchmarks Report, we shared the data with former […]

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IAB Commerce Panel Discussion Recap: Retail Media 2.0 – Balancing Personalization and Monetization

Two weeks ago at IAB Connected Commerce Summit, our very own Andreas Reiffen participated in a panel discussion titled “Retail Media 2.0: Balancing Personalization and Monetization” with Parbinder Dhariwal, CVS Media Exchange and Danielle Brown, Disney Advertising Sales, moderated by our McKinsey partner, Quentin George.  The discussion revolved around creating great customer experiences, the trade-offs

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Lessons from AdTech’s Past and Present for the Future of Retail Media

Retail Media is currently a hotbed of innovation. There seem to be daily announcements about new channels, capabilities, or partnerships from one of the many networks and vendors in the Retail Media ecosystem. The trend in Retail Media leans towards ‘more’: more channels and inventory, more audiences and data, and more transparency. What began as

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3 Lessons from Amazon Sponsored Products To Ensure Your Retail Media Success

Amazon has become a retail media machine, with ad sales generating more than $31 billion in revenue in 2021 and $9.5 billion in Q3 last year, making it the biggest online ad seller in the U.S., right behind Google and Facebook. With retail media’s takeover of digital advertising, other retailers have also entered the ad

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Why Retail Media Networks Need to Offer Full Funnel Marketing (5 Reasons)

With gross margins that can reach 70-90% — far exceeding other areas of retail — it’s no surprise that agencies and eCommerce brands are excited to take retail media to the next level with full funnel marketing services. By offering brand partners integrated advertising solutions that combine on and offsite placements and unify measurements, retailers

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Guide to Navigating Consumer Privacy and Retail Media Networks

Experts predict that the retail media industry will drive over $60 billion in revenue by the end of 2024 — nearly triple the amount at year-end 2020. With this accelerated growth, eCommerce brands are quickly adopting retail media platforms to monetize and deepen relationships with brand partners. Yet, the rush to introduce retail media partners

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Insider’s Guide to Scaling Your Retail Media Network

Congrats! You’ve launched a retail media network! With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear you’ve seized an opportunity in the fast-growing, new wave of digital advertising For a while, only major retailers like Amazon and Walmart had the resources for retail media networks, which they could

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