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Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I learn from this case study? How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals. Why relying on Google’s automation excellence and …

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Lands’ End Blends CLV With Google Smart Bidding

Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here. What will I learn from this case study? How Lands’ End created a strategy that valued new customers differently for a competitive advantage. How Crealytics helped the retail overhaul its Search and Shopping bidding activation. What …

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