Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your business and customer base. Learn how smarter data ingestion and data maturity can help online retailers stand out from the crowd. Plenty of industries have experienced their watershed moment. From […]
Data maturity: #1 Priority in Performance Advertising Read More »
Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I learn from this case study? How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals. Why relying on Google’s automation excellence and
Fashion Leader Unlocks CLV Smart Bidding Approach Read More »
Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here. What will I learn from this case study?
Lands’ End Blends CLV With Google Smart Bidding Read More »
Feed your systems with smarter data and target your most profitable customers.
Adapting Automated Bidding For Long-Term Profit Read More »
Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.
Google Smart Bidding – Even More About Data Read More »
Google’s automated bidding strategies (“Smart Bidding”) promise an easier life for online retailers, especially when it comes to achieving Return on Ad Spend (ROAS) targets.
Espresso Shot: Google Smart Bidding Read More »
With January in full swing, the search marketing industry faces a raft of fresh questions—not least about automation. What will happen in the next 12 months? Might Google Smart Bidding transform the industry? Can we expect anything new in the realm of Sponsored Product Ads? Will online retailers bring the fight to Amazon? And could
Search Marketing in 2019: What will happen? Read More »
